Then there’s the evolving software and ecosystem. Just when you think you have the right workflow, it’s disrupted by AI, a change to Gutenberg, or another newfangled tool. And we can’t forget the responsibilities of managing website security, accessibility, and privacy. The challenges are never-ending.

That’s why long-term success isn’t a given. The things you’re doing today will undoubtedly change tomorrow. Some may disappear.

So, how can you improve your chances of being in business five or ten years from now? What separates the agencies that flame out from the ones that keep growing?

That’s what we’re here to discuss! Let’s look at some tried-and-true methods for thriving in a competitive industry. Each will help you build something that lasts.

Develop Expertise in Your Niche

Modern web development – even within WordPress – is a vast subject. Thus, being a generalist means keeping track of an enormous number of technologies. Who has time to do that and work with clients?

Narrowing your focus to a specific niche is better for your sanity and bottom line. And you don’t have to limit yourself to a single type of client or website. Picking a few related areas – WooCommerce and membership sites, for example – offers plenty of room for growth.

There are often similarities in these niches. Using our example, both WooCommerce and membership sites share things like:

• User/customer management;
• Payment processing;
• Sending customer communication via the website or a third-party service;
• Adding custom functionality to meet client needs;

Some solutions can be applied to multiple areas. That means using the same plugins or custom code across your projects. It’s better for efficiency and helps clients achieve their goals.

The other advantage is that you’ll develop a higher level of expertise. You’ll know what clients need and how to solve their pain points. That’s knowledge you can use again and again.

In addition, you’ll have the confidence to communicate what you’ve learned. For example, writing expert blog posts or speaking at events. Sharing your experience and depth of knowledge serves to enhance your reputation. Existing clients will recommend you, and new ones will want to work with you.

Identify the Right Opportunities to Level Up

There’s always something new in the world of WordPress. New features are added to the core app, while the plugin and theme market continue to expand. Plenty of artificial intelligence (AI) integrations are also part of the landscape.

It’s tempting to jump on the next big thing. You might see it as an opportunity to launch your business into the stratosphere. However, it’s important to consider how these tools and services fit into your plan.

Sometimes, going all-in on new technology distracts from your core mission. That results in stagnation for the other parts of your business.

On the other hand, the right opportunity adds to what you do best. Perhaps it’s a service that will benefit you and your clients or a technology that saves you time. These items help you level up rather than send you down a rabbit hole looking for gold.

That doesn’t mean you shouldn’t consider things that pique your interest. But it’s worth looking at how they impact your business – now and in the future. Identify the ones that will take you where you want to go.

Add Sources of Recurring Revenue

New clients are a big part of running a successful agency. They add to your portfolio and your bank account. But they’re also increasingly difficult to get.

The reality is that booking new clients can’t be your only source of income. You need something to keep you afloat during slow periods. For instance, an economic downturn may cause an organization to delay that fancy new project. What will you do then?

You can improve your business’ stability by adding recurring revenue. It’s a way to keep existing clients in the loop and improve your financial picture.

Services like website maintenance (WordPress sites need frequent updating) or search engine optimization (SEO) allow you to charge a monthly or yearly fee. It provides you with a steady income and keeps client websites healthy. It’s a win-win situation.

This arrangement works with clients of every size. You can create tiers of service based on need. So, a client with fewer needs pays a little less. Meanwhile, a larger client pays a higher fee for a more robust service.

The other benefit is it keeps an open line of communication with clients. They’ll stay more focused on their website and be more likely to spend on new features.

Find ways to add recurring revenue to your business. It will keep you busy and financially stable, year after year.

Put Your Clients First

Providing great customer service is a winning strategy in any era. It’s a quality that, when all else fails, separates you from the competition. And it’s not as difficult as you may think.

Customer service is all about honesty, integrity, and sincerity. Treat your clients with respect and common courtesy. Follow through on the promises you make. Go the extra mile to make sure their needs are taken care of. These little things add up to something big.

The relationships you build can be meaningful. Your clients will see you as a partner in their journey. That means they’ll stay with you – even if a competitor offers a lower price.

They’ll ask your advice on improving their website and trust your opinion. It’s an opportunity to help them grow while adding to your workload.

There’s nothing specific to WordPress with this strategy. However, think of it as providing a realistic view of tools and techniques. For example, you might explain the pros and cons of using a plugin or theme or assessing which web host is best for their needs.

Building such relationships takes time. But that’s perfect if you’re interested in long-term success.

A WordPress Agency That’s Built to Last

Whether you’re thinking about starting a WordPress agency or you’ve been around for a while – success is still possible. The keys are finding your place in the market and keeping an open mind. Opportunities to improve are always around the corner in this evolving industry.

Having top-notch design and development skills helps. However, they’re not the only factors. You’ll also need to focus on building great relationships with your clients. That can lead to a steady flow of recurring revenue.

In addition, don’t be afraid to set short and long-term goals. They give you something to work toward as you navigate your business.

Before you know it, years will have passed, and your business will continue to thrive. That’s the peace of mind and security agency owners and freelancers are looking for.

The post How to Set Up Your WordPress Agency for Long-Term Success appeared first on Speckyboy Design Magazine.

Those of us who work with WordPress can empathize. The content management system’s (CMS) popularity makes for a tempting target. A deluge of automated attacks is sure to hit every installation.

It has also become clear that there are no bulletproof solutions. Security plugins that scan for malicious files aren’t perfect. They might miss an infected file. And some malware can elude detection.

It’s a reality check for web professionals. Taking proactive steps is a positive thing. But it could create a false sense of confidence. Eventually, you find yourself cleaning up after a successful attack.

Determining the cause of an attack can be difficult. That makes it harder to prevent the next one.

There is an often overlooked tool that can help, however. Tracking backend activity in the WordPress dashboard provides crucial information. And it may save you from a headache or two.

Keeping Track of Who Does What

WordPress websites require maintenance. Plugins, themes, and the core software should be updated as needed. Making frequent site backups is also recommended. But we can go deeper.

Activity tracking provides a different perspective on your website. And it’s not just for detecting intrusions.

Administrators can identify potential workflow issues. And it helps for troubleshooting a “broken” page or undesirable content change.

You can see all manner of information. For example, when a user logs in and updates a page. Or pinpoint when a plugin was installed or deactivated.

And that’s not all. Depending on the activity logging plugin used, you can track the following:

• Content creation, edits, or deletions;
• Failed login attempts;
• Password reset attempts;
• Plugin installation, activation, and deactivation;
• Updates applied to WordPress;
• User creation and deletion;

These actions could be typical user behavior. But they might also be a sign of something more sinister. Reviewing this data will help you confirm what happened.

Note that this data won’t likely tell you how your website was compromised. But it will tell you what actions an attacker took while logged in.

Log Dashboard Activity with a WordPress Plugin

There are several plugins available that track dashboard activity. Security suites like Wordfence and Solid Security (formerly iThemes Security) include some form of this capability.

For this example, we’ll use a niche plugin called Simple History. It’s free and tracks a wide array of activities by default. It also works with popular plugins like Jetpack and Advanced Custom Fields. There’s also an API for logging custom events.

Even better is that Simple History doesn’t require much setup. Install the plugin, activate it, and it just works. A widget will now display on the Home screen. You can see a more detailed log by visiting Dashboard > Simple History.

In addition, the plugin can optionally create an RSS feed. That lets you keep track of activity without having to log in.

Here are a few examples of how the plugin can boost security:

Track User Logins

Simple History will record when a user logs into your site. It will also report any actions the user took.

There are a lot of reasons why this data is helpful. For example, it can help you identify a compromised account.

The plugin provides a timestamp and the user’s IP address. If either of these items looks suspicious, you can take further action. You could then reset the user’s password and alert them to the issue.

Simple History provides details of user logins.

Find the Origins of a Suspicious User

It’s important to know who has access to your website. WordPress has several user roles – administrator being the highest. An administrator can perform potentially-damaging tasks. It could be catastrophic in the wrong hands.

Take note if you see that an unfamiliar administrative account has been created. It could mean that a malicious actor has gained access.

A suspicious user was created. Is it a sign of a compromised website?

How Did That Plugin Get Here?

Website administrators also need to keep track of installed plugins. But new plugins can go undetected. You can use activity logging to find out who installed a plugin and when they did it.

Pay close attention to plugins that have known vulnerabilities. Or those that enable file uploads or running code within the back end.

A malicious actor may install a plugin to take advantage of an exploit. They can use it to install malware, for instance.

Attackers may install plugins to help infect your website with malware.

Be Informed about Content Changes

Websites with multiple authors can get messy. It can be difficult to track changes to content. But knowing what’s changed has security implications.

For example, SEO spam is a popular type of attack. The attack adds hidden content to existing pages and posts. It may also contain redirects to malicious websites.

Simple History logs content changes. You’ll see who made changes, along with when.

The plugin also taps into the WordPress revisions feature. That provides a highlighted view of each change.

This tool may not catch every vector of attack. But it’s another way to stay on top of your content.

Simple History helps you see what content was changed and when it took place.

The More You Know

As it turns out, installing a WordPress security plugin isn’t enough. Your website still runs the risk of being compromised. Indeed, security is a 24/7 responsibility.

That’s why having backend activity data on hand is so important. Sure, it may help you clean up a hacked site. But it may also help you catch suspicious activity before it’s too late.

At the very least, you’ll have a list of user actions. It will come in handy if/when an incident occurs.

It’s just another proactive step we can take to stay safe. And it requires minimal effort. What’s not to love?

The post How Tracking Backend Activity Improves WordPress Security appeared first on Speckyboy Design Magazine.

These plugins range in their focus. Some provide comprehensive SEO improvements, covering everything from keywords to helping to boost site speed. Others zero in on specific aspects, like improving page titles and meta descriptions. This diversity means you can find a plugin tailored to exactly what your site needs.

The beauty of these plugins is their ability to fine-tune your website’s SEO strategy. Whether you’re looking to enhance your site’s visibility, increase traffic, or improve search rankings, these tools can be incredibly helpful. They’re also designed to be user-friendly, making SEO more accessible to everyone, regardless of technical expertise.

To give your WordPress site an SEO boost, here are ten underrated plugins. Each plugin brings something unique and could be the key to improving your site’s performance in search engine results. These plugins are worth exploring if you’re aiming for a more effective and efficient SEO approach.

Simple & Effective SEO with BoldGrid Easy SEO

Need some helpful suggestions when optimizing your content? Enter a keyword or phrase, and BoldGrid Easy SEO will guide you. The plugin looks at your keyword density, content length, and other page attributes. From there, you’ll gain some valuable hints that can help you level up.

It also scans your image ALT attributes as well. If you’re looking to boost your rankings within Google Image Search, this feature is a must-have.

Meta Tag Manager WordPress Plugin

For those who want complete control over their SEO, Meta Tag Manager is worth a look. As the name suggests, the plugin enables you to create various custom meta tags for your content. You can even add Open Graph tags to enhance social media sharing.

There are two ways to add tags. The first is directly within your WordPress post or page. In addition, you can add global tags that will appear across your site or via specific post types.

Rank Math SEO WordPress SEO Plugin

Rank Math SEO has become one of the bigger names in this category, yet still under the “big two” in terms of name recognition. And there is a ton to like with this package.

Inside, you’ll find a setup wizard, Schema markup, unlimited keywords per post, and integration with Google. There are a massive number of features. However, you can easily disable anything that you don’t need via the settings.

On-site SEO with SEOPress Plugin

SEOPress aims to be a complete solution with features like on-page SEO, HTML/XML sitemaps, breadcrumbs, and structured data. There’s also the ability to manage any 301 redirects, ensuring that your traffic doesn’t suffer from any URLs that have changed.

The included import feature is also handy. You can import settings from other SEO plugins and even import metadata via CSV files. This can make the optimization process quick.

All In One Schema.org Rich Snippets Plugin

Rich Snippets are such an overlooked part of SEO (this post convinced me of it). They provide search engines with extra bits of useful info like reviews, company details (business hours, address, etc.), and a whole lot more.

All In One Schema.org Rich Snippets provides fields within the WordPress post editor that will let you customize the rich snippets in your content. It’s such a simple thing, but it can make your search listings more noticeable.

The SEO Framework WordPress Plugin

The SEO Framework is focused on automating much of the process of optimizing your site. With a little initial guidance, the plugin will change titles, add descriptions (with anti-spam warnings), canonical URLs, Open Graph tags, and structured data.

It will also notify Google, Bing, and Yandex if you’ve enabled their sitemap feature. There’s also a color-coded “SEO Bar” that will show you what areas look good and what needs further tweaking.

Optimize Content with SEO Squirrly

SEO Squirrly takes a different approach to optimizing content. First, you start by entering the topic you plan to write about in a field provided by the plugin. It then ranks keywords in that topic with a color-coded system (green is what you’re hoping for). You’ll also receive “advice” while in the process of writing your post.

The plugin also displays a listing of related, copyright-free images you can use. This is definitely a more handheld approach for those who aren’t well-versed in SEO. One thing to note is that the free version of the plugin only supports up to 5 posts per month. Paid plans are available for sites that publish more content.

ACF Content Analysis for Yoast SEO

Ok, I cheated. ACF Content Analysis for Yoast SEO is meant for those using the ubiquitous Yoast plugin. But hear me out. If your site is publishing content via custom fields – the standard Yoast SEO plugin isn’t counting that in its assessment of your post.

Installing this plugin will ensure that you’re getting accurate SEO grades while using Yoast and Advanced Custom Fields.

Bulk Edit Metadata with WP Meta SEO

WP Meta SEO enables you to edit post and image metadata in bulk – saving you the trouble of clicking into each and every item. Beyond meta, you’re also able to bulk edit image sizes and SEO link titles.

The plugin also features on-page optimization, breadcrumb navigation, social media sharing elements, XML sitemap generation, and a broken link checker. This one is an up-and-coming SEO solution.

WPSSO the Structured Data Plugin for WordPress

WPSSO will take your existing content and create appropriate meta tags and Schema.org markup. Descriptions for various providers such as Google, Facebook, Twitter, and Pinterest are included. Your site’s media is also optimized in the deal.

WPSSO is also able to work alongside other SEO plugins and can fill in some functionality gaps.

Small Names, Big Optimization

The plugins above prove there are indeed lots of great tools when it comes to SEO beyond the big names. In some ways, they’re like searching the web in that sometimes you may have to dig a little deeper to find some gold.

Take a closer look and see which ones will help you further optimize your WordPress website.

The post 10 Best Free Niche WordPress SEO Plugins appeared first on Speckyboy Design Magazine.

The challenge is that some clients don’t provide lasting revenue. After their project launches, money tends to dry up. You may have trouble justifying the cost of keeping them.

What costs? The responsibility of looking after their website, for one. If something breaks, you’ll be the one to fix it. The same goes for making small changes. This requires time. And it can get in the way of more profitable tasks.

It doesn’t have to be that way. The right strategies can ensure that every client is a profitable one. The key is in providing value. Here are a few ideas for increasing revenue from your existing clients.

Work With Yearly Maintenance Plans

Website maintenance plans are a great way to boost revenue. And they’re especially important in the age of content management systems (CMS). Apps like WordPress require frequent updates – not to mention a 24/7 focus on security.

The concept is simple: charge a yearly fee in exchange for a well-defined service. Specify what you’ll do and how much time you’ll commit to the job. Clients get peace of mind, and you’ll gain some extra cash.

Not all clients prefer this type of arrangement, however. They’d rather contact you when they need something. It’s particularly convenient for organizations that don’t make many changes to their site.

In that case, you could offer an hourly rate. But you might charge a higher price in exchange for this convenience. That way, you’re still making an acceptable profit.

An hourly rate is completely optional, though. The goal should be to funnel as many clients into a maintenance agreement as possible. This will provide you with predictable, recurring revenue.

Offer Subscription-Based Services to Clients

Maintenance isn’t the only subscription-based service web designers can offer. There are related items that can add value as well:

Web Hosting

There are benefits to hosting your client’s website. First, it ensures that their site is on a platform you are familiar with. This can make building, maintaining, and troubleshooting more efficient.

It also adds to your bottom line. You’ll be able to charge monthly or yearly fees for the service.

Just to be clear: this doesn’t mean setting up a server in your office. Instead, you can resell server space from an established hosting company.

The potential downside is that you’ll likely be the point of contact when something goes wrong. Therefore, you may want to charge a premium to cover the extra responsibility.

SEO & Analytics

Search engine optimization (SEO) has become a cottage industry. But it’s a relatable subject that web designers can master. Thus, it’s a natural extension of your core business.

And SEO goes well beyond the initial setup. Monitoring results through analytics provides important data. From there, you can adjust your strategy to align with client goals.

The adjustments can take many forms. It could be a few simple content changes. Or you might change a site’s structure to better serve users. Regardless, there are opportunities to generate revenue.

This service may be a perfect fit if you enjoy digging into numbers. Clients will be happy to pay for your expertise.

Content Creation & Email List Management

There is also subscription service potential for designers with marketing skills. Creating content for clients and helping to manage their email lists are prime examples.

Many clients have an ongoing need for both services. For example, those without an in-house marketer might need help writing blog posts. This keeps users engaged while your client can focus on running their business.

Email list management could be a stretch for some. But if you’re already creating content for their website, writing newsletters isn’t so far-fetched.

There is money to be made in the right situations. And these projects may fit in with what you’re already doing.

If All Else Fails, Raise Your Prices

If you’re already doing one or more of the above, good for you! That means you’re seizing the opportunity to enhance your services list. And you’re making the most out of your existing client relationships.

But the cost of everything is rising. Thus, you may need to raise your prices to keep pace.

This move shouldn’t be taken lightly, though. Clients who are already tired of increased costs may not be willing or able to pay more.

Therefore, this should be a rare event. Yearly increases, for instance, will eventually alienate some people. But doing so every 2-3 years may be more acceptable.

It’s OK to pad your bottom line. But it’s also wise to empathize with clients. Money for the sake of money isn’t a good reason to raise prices.

It Pays to Focus On Existing Clients

It can be easy to look past existing clients. Some of that may be due to the industry’s narrative. It seems like we’re constantly being advised to go bigger and better.

As such, we don’t always maximize their value. That’s a shame. Existing clients are vital to helping your business grow. We can rely on them even when we’re having difficulty booking new projects.

So, take the time to examine your client roster. Get a sense of how much revenue each one generates. Find areas where you can add value. Then create a plan to increase those numbers.

The extra money you make will add sustainability to your business. And your clients will get the services they need to succeed. It’s a win for everyone!

The post How to Increase Revenue From Your Existing Web Design Clients appeared first on Speckyboy Design Magazine.

Many developers create offline sandboxes for testing, but once you push the updates to your live site, it’s good practice to take the site offline for a brief moment. This is also true with new domains where your site isn’t quite ready to launch, but you want to have something online – a coming soon page – to show potential users, visitors, or buyers.

The best solution is a good and reliable maintenance or a plugin coming soon. Thankfully, WordPress has many of them freely available. We’ve curated the eight best choices here, with each having a different focus and set of resources for site admins to choose from.

Maintenance Mode

Created by Lukas Juhas

I’ve used the Maintenance Mode plugin countless times and with great success. It’s probably the oldest plugin in this collection, but it is regularly updated and comes with many useful functions, so it merits its place here.

If you are looking for something simple and easy to work with, start with Maintenance Mode. It’s got years of experience behind it, so you know it’ll work right out of the box.

WP Maintenance

Coming Soon Page

Created by SeedProd

For a more focused resource, you might like to take a look at the Coming Soon Page plugin created by SeedProd. The plugin is pretty standard, with a typical “check back soon” message and an opt-in field for gathering email addresses. The page is fully responsive and built with CSS transitions to create a nice fading animation.

You can edit the template code manually, but you’ll need to know your way around HTML. The whole thing is easy to set up with a few clicks, and it supports most languages, multi-site setups, and WordPress add-ons like BuddyPress.

Coming Soon by Supsystic

Other features include countdown timers, auto-embed videos, social sharing buttons, custom logos and backgrounds, and will also directly connect to most email service providers, like MailChimp and Aweber.

Minimal Coming Soon & Maintenance Mode

If you have multiple authors on your site, you can set permissions for who sees the initial maintenance page before going live, allowing you to define who has access to the site when it is being worked on, all at the click of a button.

Under Construction

Maintenance

CMP – Coming Soon & Maintenance Plugin

The post 8 Best Free Coming Soon Plugins for WordPress appeared first on Speckyboy Design Magazine.

Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in Google. For instance, a search for “Fantastic Beasts: The Crimes of Grindelwald” brings up a wealth of information. I can see where the movie is playing, its listing on IMDB, and aggregate reviews. Much of this comes from structured data pulled from multiple websites.

But this goes beyond just finding the latest movie listings. Structured data can help almost any business, from restaurants to pet stores and everything in-between. Helpful info such as business hours, cafe menus and addresses are just a few examples of what can be mined. That’s really just the tip of the iceberg. To get a better sense of the types of data being used, check out Schema.org’s website.

So, how do you get started? In general, structured data requires adding some attributes to your site’s HTML tags. But thanks to some terrific WordPress plugins, we don’t have to do this manually. Instead, the plugins below provide an easy way to add your website to this data powerhouse.

WPSSO Core WordPress Plugin

With support for over 500 Schema types and sub-types, WPSSO core can provide structured data in many popular formats. It works with Facebook Open Graph, Google Rich Results/Knowledge Graph, Twitter Cards, oEmbed, and Slack.

The plugin will automatically read your site’s content and third-party APIs, then generate the appropriate data. A premium version adds support for WooCommerce, Google Merchant Feed, and several popular WordPress plugins.

Schema WordPress Plugin

Schema will add valid markup to your WordPress website and supports a variety of data types. It’s a great option for publishers, as it will improve articles, blog posts, multimedia content and author profiles.

Need more? There are free extensions for marking up reviews and setting a default image.

Business Profile WordPress Plugin

Structured data spans a vast number of categories. But what if you just want to share basic business information? Business Profile will do exactly that, without all the extras you don’t need.

Enter your business name, hours, etc., and the plugin will generate a “Contact Card” widget that you can place anywhere via a shortcode. It’s an easy way to share your business info with search engines. Support for reviews can also be added via a free companion plugin.

WP SEO Structured Data Schema

For those who really want to micromanage their site, WP SEO Structured Data Schema offers options galore. An options panel will appear on individual pages and posts to let you tweak a plethora of items to your heart’s content.

The available pro version ups the ante by auto-filling page/post data, support for custom post types and more data types.

Markup (JSON-LD) for WordPress

Though a little light on documentation, Markup (JSON-LD) is a fairly straightforward plugin for adding structured data. Within its settings panel, you can choose from a number of different types of data (Article, Blog Post, Event, Local Business, Site Navigation – among others).

Simply click on the data types you want, enable them and tweak settings. While there isn’t much in the way of plugin-specific info, each data type features some helpful Schema.org/Google links for further information.

Schema & Structured Data for WordPress

With Schema & Structured Data for WP & AMP, you have a comprehensive plugin that is both highly tweakable and easy to use. For instance, you can conditionally display markup fields based on a number of criteria, such as post type.

It’s also compatible with Google AMP, putting you into the good graces of the search behemoth.

Schema App Structured Data WordPress Plugin

Schema App Structured Data is another great choice if you prefer something that doesn’t require a complicated setup. Once you activate the plugin and fill out a few basic details, all of your pages, posts, categories, and more will be automatically marked up with compliant Schema.

Optionally, you can also display breadcrumb navigation that will further improve both your site and your SERP listing.

Enjoy the Benefits of Structured Data

Adding structured data markup to your website helps users get the information they need with less hassle. Instead of having to comb through your website to find business hours, they can simply ask Google. This is especially important as voice-based search becomes more prevalent.

Users no longer have to attempt the dangerous combination of typing and driving. Talking to whichever virtual assistant they’re using will provide the answers they’re looking for.

While there are certainly some concerns that users will bypass your site altogether, providing access to this data at least keeps your business in the game. If your competitors share structured data and you don’t, you could lose some potential customers. Plus, the fact that website navigation can be mined could be of some benefit as well.

In short, structured data is too important to ignore. Thankfully, the plugins above can help make the process quick and easy.

The post 7 Best Free Structured Data WordPress Plugins appeared first on Speckyboy Design Magazine.

Of course, this affects website owners worldwide, as any site that serves even one EU citizen is obligated to comply. So, whether you’re based in Paris, France, or Paris, Texas – GDPR applies to you.

The internet has been in a mad scramble as companies send out masses of email notices and are changing privacy policies at near lightspeed. But if you haven’t gotten around to dealing with the issue just yet – it’s okay. We have your back!

Below are eight helpful resources you can use to bring yourself up to speed and get your site into compliance.

*And, as the standard legal disclaimer goes, please know that these resources won’t, by themselves, ensure compliance. It takes some work on your part and advice from a legal professional to make things more official.

The GDPR Compliance Checklist

This interactive checklist will help ensure that you are on the right path to compliance.

While it doesn’t cover every possibility, it is quite handy to have a list in front of you if only to help you gain some peace of mind in a very complex situation.

Awesome GDPR

Developer Erwan Richard has curated this list of tools and resources that you can use to become compliant. Included are alternatives to Google Analytics, Maps and even social sharing buttons that don’t track user data.

Complianz GDPR/CCPA Cookie Consent

WordPress 4.9.6 came stocked with some new privacy tools that have GDPR in mind.

Complianz will scan your WordPress website and generate a cookie consent and policy based on what it finds. The plugin can be configured to display a cookie notice for your specific region, but you can also use a blanket notice for all users. It also blocks common third-party cookies and iframes. And that’s just scratching the surface of what this privacy suite can do.

Anonymizer

Working with a database that is full of personal user information in a development environment? Anonymizer is a tool that will replace that info with randomly generated content.

Obviously, it’s not meant for production environments – but provides an extra layer of security when you’re in the development phase.

GDPR Module for Drupal

If you’re running a Drupal site and looking to become GDPR compliant, this module can be a great help.

It lets users see what data your website collects, while also providing administrators with handy tools to manage data and user consent.

Cookies EU Banner

Cookies EU Banner is a very lightweight JavaScript library for gaining user consent to be tracked by services such as Google Analytics.

All it takes is a little bit of code at the top of your page to get started. The library even has the option of not setting a cookie until the user has accepted your policy.

GDPR Developer Guide

If you’re looking for a crash course in GDPR compliance, this open-source guide is for you. Through 16 chapters, you’ll find information regarding everything from identifying personal data to working with analytics. The overarching goal is to help developers build with privacy regulations in mind.

GDPR is Here for the Long Haul

While the chaos and extensive news coverage may fade, GDPR isn’t going anywhere. It certainly may see some tweaks in the future, but it is the new normal for web designers worldwide. The old way of doing things is, for better or worse, over.

The resources above could prove to be a big help as we navigate the many facets that GDPR presents. Use them to help develop processes that will ensure compliance by default. That way, this regulation becomes just another part of your job, rather than an extra burden to think about.

The post 7 Best Free Resources For GDPR Compliance appeared first on Speckyboy Design Magazine.

There’s still a lot you need to do to make sure everyone can easily navigate and access the content on your site. The good news is the plugin development community has really come through in this area. We now have a lot of tools that can help us address accessibility challenges.

To help you out, here’s a collection of WordPress plugins that can help to make your site more accessible. These plugins can assist in various ways, from improving navigation to making content more readable for all users. Using these plugins can make a big difference in how easily people can use your site.

WP Accessibility WordPress Plugin

WP Accessibility (authored by Joe Dolson, who we recently interviewed) is a multi-function plugin that solves common accessibility issues.

Its most outward feature is a font size and color contract toolbar that helps users read your content more easily. But it also does a lot of behind-the-scenes work like adding skip-to-content links, implementing an outline to the link :focus state for better keyboard navigation, utilizing longdesc for images, and a whole lot more. Each feature can be turned on or off through a settings page.

WP Accessibility Helper

WP Accessibility Helper adds a user-friendly toolbar to your site that lets users select different color contrasts (they can choose from a selection of color schemes) and adjust font size to their liking. But it goes above and beyond with user options for underlining or highlighting links, grayscale images, changing fonts, and keyboard navigation.

The plugin also boasts a DOM scanner that will check your site for various accessibility errors. There’s also a pro version that adds even more goodies.

WordPress Accessibility Widget

If you want a simple way to enable users to enlarge text, the Accessibility Widget is a nice option. It’s a minimally-styled widget that offers up “Small,” “Medium,” and “Large” text links. Settings let you determine which HTML elements are affected and how big (or small) fonts should be.

WordPress Accessibility Checker Plugin

Accessibility Checker offers you real-time feedback on your site’s content. Once published or saved as a draft, content is scanned for accessibility. The plugin then provides a visual overview (and the offending code) of any issues that it finds.

The free version will scan an unlimited number of posts and pages. The Pro version ups the ante by covering custom post types, offering a centralized open accessibility issues list and will help you draft an accessibility statement for your website.

Access Monitor WordPress Plugin

WordPress plugins are at their best when they save you time. Access Monitor can do that by performing automated weekly or monthly accessibility scans. Configure the plugin to test a custom set of pages, and it will return a list of “definite” issues. That is, the plugin will only report issues that are machine-testable. This cuts down on the number of false-positive results that tend to plague automated scans.

To use Access Monitor, you’ll need to grab a free API key from the Tenon.io service.

Zeno Font Resizer WP Plugin

Typography plays a huge role in website accessibility. If your site’s fonts are too small, it may be inaccessible to many users. Zeno Font Resizer is here to help.

The plugin allows users to resize text to their liking via a widget (the resizer can also be implemented via a code snippet in your theme). You can set the minimum and maximum font sizes, along with the amount of sizing change for each “step” up or down the scale.

One Click Accessibility WordPress Plugin

One Click Accessibility will add a handy toolbar on the front end that lets your site’s visitors tweak a variety of accessibility settings. They can resize fonts, change color contrast, and underline hyperlinks.

On the back end, you can customize which items are available on the toolbar. In addition, there are settings that add outline focus to all links, add a skip-to-content link, and remember user preferences.

Bulk Auto Image Alt Text for WordPress

If your site’s images are missing ALT attributes, that means they’re inaccessible to users of screen readers. They could be missing out on important information.

One way to resolve this issue is through a plugin like Bulk Auto Image Alt Text. The plugin will use items such as post titles, or Yoast SEO focus keywords on images that don’t already have an ALT attribute set. It works automatically, so you don’t need to go through every bit of media yourself.

Just note that descriptive ALT attributes are better for accessibility. Thus, this plugin may serve as more of a stopgap solution.

WP ADA Compliance Check Plugin

This plugin will automatically scan your site’s content for the most common accessibility errors. It then provides you with a report that points out potential issues and remedies for fixing them.

The free version of the plugin is limited to 25 pages/posts per scan. Upgrade to the full version of the plugin to remove that limitation. Plus, it will additionally check theme files and automatically fix issues for you.

Accessibility New Window Warnings Plugin

While it’s common practice to set hyperlinks to open in a new browser tab, it can also be disorienting for some users. Accessibility New Window Warnings can help by providing users with a warning message before the new tab is opened.

There are no settings to configure. Activating the plugin will add an accessible tooltip to links, which is visible upon hover. As a bonus, it also integrates with the Accessibility Checker plugin mentioned above.

Leave No User Behind

The past few years have brought great awareness to the importance of creating an accessible website. While the process of ensuring you’ve covered all your bases takes time, it’s very much worth the extra effort.

Using the tools profiled above is a great way to add features (visible or not) that will help every user get the most out of your WordPress site.

The post 10 Best WordPress Plugins for Improving Website Accessibility appeared first on Speckyboy Design Magazine.

An experienced web designer knows better. A site launch is just the beginning. Content management systems (CMS) like WordPress are a case in point. A steady stream of updates keeps us on our toes.

It’s one reason why I believe a professional should manage WordPress sites. Even the tiniest of websites have significant maintenance needs.

Still, clients don’t always understand the stakes or the costs involved. Until something goes wrong, that is. But let’s not go that far.

The key to avoiding problems starts with education. Teaching clients the hows and whys of WordPress maintenance can do the trick. With that, here are some points worth driving home in your discussions.

Website Maintenance Is an Investment

There are two types of website investments. The first is the cost of the initial design and build. It covers everything from the idea phase to the site launch. That’s the big, expensive part.

The second comes after the site goes out into the world. It ensures both content and software are current. Clients can get tripped up by this one.

What clients may not understand is that websites require care – regardless of whether the content changes. They’re viewing the phrase “website updates” through a different lens.

How do we change their perspective? You could compare website maintenance to that of a car.

Cars need regular care to keep things running smoothly. Doing so prevents problems down the road. It’s an investment in safety and stability.

Websites need the same kind of investment. The goal is to keep it in tip-top shape – and avoid common pitfalls.

WordPress sees frequent updates to plugins, themes, and the core software. Together, they improve the overall security and performance of a website. It’s too important to ignore.

Standards and Best Practices Change

The web’s standards and best practices are subject to change. So, that shiny website from a few years ago is now behind the times.

We’ll see this in several areas of a typical WordPress site. Accessibility is a big one. An older WordPress theme may not be up to the current standard. Old or abandoned plugins might also lack accessible features.

Server technology also marches on. A website may run on an outdated version of PHP, for instance. That means you’re missing out on better performance and security.

These issues go beyond a website’s aesthetics. They are fundamental to things like usability and legal compliance. The more you fall behind, the greater the risk.

Resolving these issues requires time and money. We’ll need to review the website and determine what needs to be changed or fixed. From there, it’s time to perform the necessary tasks.

Clients may have a hard time grasping this concept. They can’t always see the need for such changes. Nor can they always measure the results.

However, it’s one of the costs of website ownership. Think of it this way: Brick-and-mortar locations must keep up with building codes. Websites need to do the same.

Vigilance Is an Important Part of the Plan

Website maintenance is not a once-per-year type of task. It’s an ongoing commitment. WordPress releases a new major version every few months. Plugin and theme updates can drop at any time.

Each update opens the door to potential change. For example, a plugin update might require a new version of PHP. You might also need to update any custom code.

Security is also a key factor. New vulnerabilities pop up frequently. They require us to act quickly. Otherwise, we increase the risk of a compromised site.

Vigilance is important. It comes at a cost, though. Web designers need to keep a watchful eye. That means a combination of manual intervention and automated tools.

These acts won’t guarantee a problem-free experience. But they can prevent a small problem from becoming a major one.

That peace of mind is worth the price – particularly for clients who depend on their website for sales. A broken or hacked eCommerce site could spell disaster.

A Well-Maintained Website Benefits All

In a nutshell, everyone benefits from a well-maintained website. Web designers can use it as a vehicle for recurring revenue. Users are less likely to encounter problems. And that should make website owners happy!

The other side effect is taking advantage of new features. WordPress is continually refining its core. The same goes for its theme and plugin ecosystem.

It’s an opportunity to do more online. Features that enhance performance, accessibility, or ease of use can mean more sales. That’s one way to increase the chances of customer loyalty.

Make an effort to discuss WordPress maintenance with your clients. Help guide them on the importance of staying on the cutting edge.

They’ll be more likely to commit once they learn the hows and whys. And they’ll be better prepared to adapt to the web’s ever-changing landscape.

The post How to Explain WordPress Maintenance to Clients in Simple Terms appeared first on Speckyboy Design Magazine.

If your website has a lot of content, you’ll first want to give some thought to how it’s organized. Without proper care, pages and posts can become a jumbled mess in the dashboard. Not only does it make a particular item harder to find later on, but it’s also a pain to rearrange after the fact.

That’s why it pays to have a plan. By mapping out your needs at the start of a project, you’ll be able to store content logically. It looks professional, helps with SEO, and will likely reduce your stress levels. What’s not to like?

Today, we’ll share some tips to help you effectively organize content within WordPress. Let’s get started!

What’s a Page? What’s a Post?

A default WordPress installation supports both Pages and Posts. Each has specific use cases, and they aren’t easily interchangeable. This can trip up even experienced users. As such, it’s worth pointing out some key differences.

Pages are geared toward standalone content. For example, your website may have an About Us page that contains a biography or a Contact page that includes a form.

These items could have parent/child relationships with other pages. Thinking of our example, the Contact page might have child pages for each location of a business.

Posts are generally best for creating a collection of similar content. If your website has a blog or needs to publish news items, posts are a perfect fit.

They can also be sorted into categories and tags, which helps to organize content by a specific subject. A post can belong to multiples of each, making it easier to narrow down large volumes.

Use Custom Post Types for Niche Content

While Pages and Posts are powerful, they’re rather generic in terms of labeling. Consider having all of your eCommerce products live alongside press releases in the Posts area. While it’s technically possible, it could make managing content confusing – particularly if you’re handing the site off to a client.

That’s where custom post types and taxonomies come in handy. Functionally, they’re no different than Pages and Posts. But they allow for housing and organizing a site’s niche content in a highly-tailored way.

WooCommerce is a prime example of these features in action. Install the eCommerce plugin and you’ll see a post type for Products appear in the WordPress admin menu. In addition, they can be further organized through custom taxonomies (product categories and tags).

Using custom post types and taxonomies creates a more intuitive management experience. When every type of content has a unique name and place, it’s easier to find, edit, and add to. It’s a level of flexibility you can’t get by lumping everything into the standard content types.

Plus, optimizing for search engines becomes simpler. You can target certain content and implement structured data that accurately represent products, events, or anything else you need.

The benefits of “going custom” may lead you to eschew traditional Posts altogether.

Take Advantage of Parent/Child Relationships

As we mentioned, WordPress pages are capable of parent/child relationships. Custom post types can also do so – if configured to use them.

This creates a hierarchy that makes related content easier to locate and manage within WordPress. Likewise, it establishes consistency in your site’s URL structure – another feature to boost your SEO.

For sites with dozens (or hundreds) of pages, parent/child relationships are a lifesaver. This method organizes the Pages listing screen according to those relationships. Without them, you might be scrolling through several screens trying to find a proverbial needle in a haystack.

When should you use these relationships? A good rule of thumb is to group pages that have something in common.

One method involves mimicking your site’s menu structure. If you have multilevel menus, for instance, you can arrange parent/child relationships that reflect this setup.

In practice, it means that the About Us page could serve as the parent for each subpage in that navigation tab. With that, both the listing and URLs follow a pattern. For example:

• About Us (parent – /about-us/)
• -Mission Statement (child – /about-us/mission-statement/)
• -Leadership (child – /about-us/leadership/)
• -Staff (child – /about-us/staff/)

By organizing your content identically on both the front and back ends, you’re simplifying the experience and making future edits a breeze.

Keep Your WordPress Content Neat and Tidy

While it’s easy enough to create content with WordPress, keeping things organized isn’t so obvious. And a bit of carelessness here can lead to a lot of frustration down the line.

Thankfully, WordPress offers features that can help you keep things neat and tidy. Standard Pages and Posts, along with custom post types and parent/child relationships allow you to organize content in any way you choose.

The key is to plan ahead. That requires careful thought to determine what content your site will feature and how to best organize it.

Doing it right requires a bit of work. However, it’s well worth the effort. The reward is a website where everything has its place.

The post How to Better Organize Content within WordPress appeared first on Speckyboy Design Magazine.