Success story gpasplus x boostmyshop

How did Gpasplus, a French e-commerce player, become a growth champion in just 2 months?

How did the collaboration start?

A major player in French e-commerce, Gpasplus was founded in 2012. Specialised in highlighting products at the best prices, the company decided in 2017 to make a strategic shift for growth purposes. The challenge? To gain market share in the French e-commerce market by better positioning themselves against their competitors while preserving their profitability.

It was at this time that Gpasplus called on Boostmyshop’s services, as the proposed solutions met their needs. Initially, the company used the myPricing functionality, then the myAds tool, launched in 2020 by Boostmyshop as part of an industrial partnership with Google.

These two services enabled them to experience a real boom by multiplying their turnover and sales by two on French marketplaces. Then, they were able to adjust their business model by working on new customer acquisition levers thanks to the development of sales on site. Traffic has tripled in the space of just a few months.

The result? A more than fruitful collaboration that has enabled Gpasplus to be rewarded three years in a row as Growth Champion by Les Echos and the Financial Times.

Gpasplus x myPricing

Boostmyshop’s support for Gpasplus’ pricing and sales strategy consisted first and foremost in securing margins to ensure their profitability. The repricing tool secured the margin level of each product in order to stabilise the company financially.

With the myPricing tool installed, the products automatically generated a satisfying margin, while preserving the strategic essence of the company and their positioning: offering the best price. Next, the tool analysed performance and profitability by supplier, manufacturer, category and marketplaces to determine the levers for growth.

After implementing myPricing, Gpasplus has double their turnover.

Gpasplus x myAds

With the goal to raising notoriety and retargeting (while opening the door to cross-selling), Gpasplus – which had always tended to sell its products via marketplaces – decided to bring more traffic to their own website. Because of the benefits generated and the potential levers analysis, developing direct transactions through the website became obvious.

To take the turn, Gpasplus adds another Boostmyshop feature in May 2020: myAds. We are therefore starting to support the company in another area of management: the acquisition of website traffic and referencing improvement (paid, and more importantly, natural).

Thanks to this automated tool for managing and optimising Google campaigns and ads, the results are quick: site traffic increases by 200% in just two months.

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Success story gpasplus x boostmyshop

How did Gpasplus, a French e-commerce player, become a growth champion in just 2 months?

How did the collaboration start?

The result? A more than fruitful collaboration that has enabled Gpasplus to be rewarded three years in a row as Growth Champion by Les Echos and the Financial Times.

Gpasplus x myPricing

Gpasplus x myAds

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