Sara Duane-Gladden, Author at Speckyboy Design Magazine https://speckyboy.com/author/sara-duane-gladden/ Resources & Inspiration for Creatives Mon, 27 Jan 2025 21:12:08 +0000 en-US hourly 1 https://speckyboy.com/wp-content/uploads/2024/03/cropped-sdm-favicon-32x32.png Sara Duane-Gladden, Author at Speckyboy Design Magazine https://speckyboy.com/author/sara-duane-gladden/ 32 32 How to Find Flow in Your Creative Process https://speckyboy.com/tips-finding-flow/ https://speckyboy.com/tips-finding-flow/#comments Sun, 08 Sep 2024 06:27:47 +0000 http://speckyboy.com/?p=45759 As there are no sure-fire ways to make your brain productive or creative, we share tips for encouraging your mind to enter a state of flow.

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It’s late in the day, and you’re working hard on a project. Hours have seemingly flown by in a flash. You haven’t eaten anything since this morning, but you don’t really feel hungry. The only time you’ve moved has been to refill your coffee, and even as you are pouring a cup, your mind is churning over the project – you can’t seem to get enough of it.

You rush back to the task at hand instead of rushing for freedom, even as the hour hand hits five o’clock and rolls on to six. But you don’t feel tired. You may even feel energized. You are super creative! You are at one with the project!

Congratulations, you have found flow!

What is Flow?

First proposed by Mihály Csíkszentmihályi, flow is a mental state in which a person is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the participation of an activity.

In essence, flow is characterized by complete absorption in what one is doing. Flow can happen with many types of activities: This positive psychology concept has been widely referenced across a variety of fields, from education to music to sports and even video games.

If you have the time, you should watch this video, and let Mr. Csíkszentmihályi tell you about ‘flow’ himself:

Flow is also a priceless state of mind when it comes to work-related tasks. When someone is in flow, they can get a lot of tasks accomplished, do it well, and often quicker than expected. It’s a time when self seems to fall away, while concentration, energy, and skill combine.

You can’t bottle it, and you can’t buy it. No, really, there’s no way to replicate flow. It happens when it happens.

How to Create Flow

It is something that happens organically when you enjoy what you’re doing, but what if you could will yourself into a feeling of flow? Think of how much you could get done if you could find a way to induce that state of mind when you needed it most.

While there are no sure-fire ways to put yourself into a true, hunger-ignoring, time-warping, creativity-magnifying state of mind, there are several things you can do to try to encourage your brain to start going with the flow.

direction arrow flow design

Tips for Finding Flow

1. Know the Task at Hand

This is a two-fold equation. First, you have to know what you’re working on and what is expected at the end. Second, you have to know that the project you’re working on is within your skillset and that you’re capable of carrying it out.

This requires you to know a lot about the task before you even start. I’d daresay you want to know everything you can: Stopping and starting to ask questions or track down materials puts a damper on flow.

2. Eliminate Outside Distractions

The biggest disruptors of flow are distractions. Do your best to eliminate those within your control, like putting your phone on silent, closing down your email app, and ignoring your social media apps.

Some distractions may be harder to eliminate, though, especially if you work in an office. You could ask coworkers beforehand if they’ll need anything from you before you dedicate your time to the big project you’re about to start.

Once you know what they’ll need and when, let them know politely that you’d like not to be disturbed for the next few hours. Try blocking off the time on your calendar so people won’t try to schedule meetings. Do everything you can to grab a few solid hours to focus only on the project at hand.

silence silencio painted wall sign

3. Get Comfortable

Pain or discomfort will inhibit your ability to concentrate. Case in point, the writing of this article was delayed several times due to a headache and a shoulder injury. Though I could have written an effective article with either, I knew the pain would make it hard to get fully immersed in the project, which could lead to typos and grammar errors.

Wear clothing in which you can relax, sit in a comfortable chair with your tools (pen, paper, laptop, tablet, whatever), and everything else that you may need, at a comfortable level in front of you.

4. Full Stomach, Full Brain

Like pain or discomfort, hunger and thirst will also pull you out of your concentration. Have something filling and healthy to eat before starting a big project.

Foods with beneficial omega fatty acids, like fish and eggs, as well as whole grains, fruits, and vegetables, are good for your brain. They help to supply energy and vitamins when you need to think clearly.

stay hydrated drink neon sign

5. Stay Hydrated

About 78% of your brain is made up of water. That’s a high percentage, which means even a little bit of dehydration can have a negative effect on your performance.,/p>

Keep some water close by and perhaps another beverage with electrolytes like juice or a sports drink. Be careful with sweet drinks, especially if you are susceptible to sugar crashes.

6. Enjoy the View

Make your surroundings as attractive as possible. If you have enough control over your space to paint walls and add decorations that inspire you. That’s perfect because you can turn your entire environment into the perfect place to work.

If you can’t do that, the very least you can do is to make the area clean and orderly. Add some inspiring personal items that you can, like photographs of loved ones.

7. Listen to Music

The hustle and bustle of the office can energize some people while others find their best creative work is achieved when they can tune everything out. The silence of an empty house can even be disconcerting to some people. You can control the sounds you’re exposed to and find the level of quiet or noise that you need with headphones.

Pick music that you’re familiar with so that you won’t be tempted to stop and listen to something you’ve never heard before. Classical may also be a good choice, as some studies show that it can be particularly helpful for concentration and stimulating the mind.

music listen sign neon glow flow

8. Smell Something Sweet

Okay, it doesn’t necessarily have to be sweet, but smell is a powerful sense that can affect your mood and concentration. Think about it: The smell of your favorite meal cooking can make you instantly hungry; the stinky, greasy, fast food bag sitting in the wastebasket next to your desk can make you feel queasy. If you’re working at home, light some incense or a candle, or use any other sweet-smelling solutions.

The office is a little trickier, as some of your coworkers may be sensitive to smells. I like to wear a little lavender or lilac essential oil on the inside of my wrist. You could also keep a cup of fresh coffee on hand, as the smell of it may help you feel alert and energized.

9. A Little Something More

Coffee or diet cola fuels some people’s creativity and stamina, while sipping on a beer sparks others’ imaginations. Both alcohol and caffeine have been shown to have different effects on the brain that may be beneficial to creative work for some people.

Obviously, coffee and beer while working isn’t for everyone, but as long as it’s okay with your workplace and as long you’re not consuming so much you get jittery or inebriated, you may want to consider having these things within reach.

And don’t forget the wise old adage commonly attributed to Ernest Hemingway: “Write drunk, edit sober.” Whether you’re amped, buzzed, or stone-cold sober, always come back to your work later with fresh eyes.

10. Just Do it

It’s hard to develop flow if you’re not already moving. If you spend all your time “setting the mood” and never actually dive into the work, none of this preparation is going to do you any good.

Eventually, you have to sit down and work on the project. Once you start working, trying to develop flow is a lot like trying to learn to meditate: Every time you notice your thoughts drifting away from the task at hand, take a moment to acknowledge it and then bring yourself right back to the task.

It might be hard at first, but if you can focus long enough, you’ll get into your work. You’ll start noticing it’s harder for you to turn away from the project. You might just look up to find that several hours have flown by.

Challenges to Flow

Don’t feel bad if you’re not able to achieve that mystical state of flow even after putting in the efforts. If attaining flow were easy, everyone would be doing it, and all of the time. A whole workday just flew by? Sign me up.

It can be difficult to really immerse yourself in a project for a variety of reasons. Feelings of apathy, boredom, anxiety, anger, or sadness can all inhibit flow, but we often feel these emotions every day. You may have to find ways that work for you to get past those feelings before you can achieve a state of flow.

Even if you work hard on your project and time seems to drag, following the suggestions in this article can help you be more productive. Being comfortable, well-fed, and having everything you need at hand can help you work longer before you have to step away or take a break.

And the more you try to encourage a state of flow, the better chance you will succeed. Practice will always make you better, and at some point in the future, you will be able to recall that feeling of concentration when you need to use it again on your next big project.

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10 Tips to Help Resolve Creative Conflicts https://speckyboy.com/tips-resolve-creative-conflicts/ https://speckyboy.com/tips-resolve-creative-conflicts/#respond Tue, 02 May 2017 19:38:42 +0000 https://speckyboy.com/?p=77014 Collaboration is how things are accomplished these days. With collaboration, we can reach incredible creative heights. To get there, though, sometimes we have to slog through conflicts due to incompatible...

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Collaboration is how things are accomplished these days. With collaboration, we can reach incredible creative heights. To get there, though, sometimes we have to slog through conflicts due to incompatible expectations and creative differences.

More often than not, the key to resolving these problems is focusing on communication. Making sure that everyone is on the right page and has an understanding of the goals can go a long way towards fixing what has broken down and improving that which has failed to meet high expectations. Additionally, reaffirming hierarchy of decision-making can be a great help.

From clients to copywriters, designers to directors, the following 10 tips can help with resolving creative differences so you can complete the project to its fullest potential.

bad business team creative conflict in office Business fight cartoon

1. Stay Calm

It’s easy to get attached to an idea and feel upset if that idea is threatened. Getting emotional isn’t going to help the situation. It will be easier to get to a positive resolution if everyone can stay calm and be open to ideas.

2. Restate Goals

Sometimes the message and imagery can get too far off from the original goals. Sometimes they can get misconstrued over multiple revisions and long time periods. Restating the goals and evaluating them against what is being discussed can often help to resolve whether the conversation is even worth the breath.

3. Identify Agreements

When a disagreement arises, it can feel like the entire project is doomed. When the whole team can see how much is right compared to how much is in dispute, it can be easier for people to come to the table with ideas on how to fix the problem.

4. Listen Intently

Not everyone communicates the same and misunderstandings can arise in the most unexpected places. One of the simplest of things you can do to try to head this off is to really pay attention to what is being said. And I mean really listen: If you’re busy thinking about how you’re going to respond, and they’re still talking, you will probably miss the true message.

5. Aim Carefully

Aim your praise at people; aim your criticism at ideas. If you criticize people, they tend to feel attacked, while aiming at the idea feels less personal. If you can demonstrate how the idea doesn’t fit with the project, you’ll be more likely to be heard and to sway minds.

Surrender missile attack Creative Conflict

6. Speak Clearly

Once again, people don’t always communicate in the same ways. When you are making your case or are asking questions, be as clear and concise as possible. Frame your sentences in your head before you speak them for the best results.

7. Sandwich Negativity

Often it can be easier for people to take direct criticism if you can sandwich it between two positives. Say something positive about the person and his or her contribution (or the team as a whole and the work produced thus far), state your concern, then offer a different positive.

Bonus points if the second positive attribute you mention could be made even better when your negative concern is addressed.

8. Ask Questions

Asking the right questions can really clear up a lot of issues. It can be hard to know the right ones to ask, but some of the best questions start with “why” and “how“.

Knowing “why” can make all the difference in understanding and influencing motivation. It can get people to instantly back down and reinforce others to continue to standing up for their position. Knowing “how” can help people feel empowered to move forward with carrying out the task.

9. Accept Shotcallers

Sometimes, it just doesn’t matter what you think or say. If you have a supervisor or are answering directly to a client, you can only push for your point of view so far before you start ruffling feathers and risking your work. Ultimately the person who signs the checks will get the final say.

10. Try It

This can be taken two ways. If the client or your boss is asking you for something you think is inferior, and you’ve made your case, rest your case, try what they want, and do it to the best of your abilities. The other option would be to do the project how they want it, but to create another design that takes into account the position of the “losing side” of the argument.

If they like the design they originally requested, suck it up and understand that sometimes people want what they want. But if they are disappointed, you could try introducing your alternative design.

Concluding

Do keep in mind, though, these tips are meant to address design, copy, goal and creative issues and do not apply when the disagreement is over ethics. That’s a whole different can of worms.

That said, not all creative conflicts can be resolved with the techniques in this list. Even so, these tips can get you a long way towards helping people come together to solve many common differences and disagreements.

What is your best advice for resolving creative differences when you’re working on a project?

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Proofing Tips for Print Design Perfection https://speckyboy.com/proofing-tips-print-design-perfection/ https://speckyboy.com/proofing-tips-print-design-perfection/#comments Fri, 28 Oct 2016 21:26:31 +0000 http://speckyboy.com/?p=46809 Many of the articles on this site are aimed at the digital space, such as design for the web, mobile and apps. And let’s face it, most design in general...

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Many of the articles on this site are aimed at the digital space, such as design for the web, mobile and apps. And let’s face it, most design in general is done in the digital space, much of it never makes it on to paper. But what about when you do want to take your designs from the virtual to the physical world – from digital to print?

It can take a lot of tinkering to get your print designs to look right. Though your designs may look great on the screen, that might not be the case once it has been printed. A thorough proofing process is essential for getting a print piece that looks just as you expect.

Misprinted work is costly. If it’s a problem with your file, you will likely have to fork over more money to fix it. If you can’t afford reprints, you may have to keep the incorrect piece or wait until you can afford to reprint. If it’s a client project, the mistake could put a dent in their plans, your bank account, and your business’s reputation.

A thorough proofing process can head off most print design issues. Though nothing is foolproof, keep the following proofing tips in mind with your next print project:

Words, Words, Words

Spellcheckers are unreliable. Read every word in the piece several times before sending it off for printing. Check your work, make corrections, recheck it, and then have someone else review it.

When working really closely on a project, your brain can fill in letters and words where they don’t exist. Having another pair of eyes check it over can eliminate these mistakes.

words printing

By Accident or by Design

During the process of creation, sometimes something important can end up being left out. Some of the most common mistakes include inconsistency of fonts, colors, shadows and other minute details. If you made a big change in multiple areas, such as font or color, evaluate each element carefully to ensure that the change was made every place it needed to be changed.

Additionally, if you’re creating something for a client, compare the design to the original specs to make sure you’ve included all of the necessary features.

True Colors Shining Through

Matching colors on the screen to colors on the paper can be difficult. From the design program, to the final digital file, to the print provider’s presses, each could affect the final results.

Though many graphic designers and photographers like to work in RGB, digital printing is often carried via a CMYK process. Some printers will print from your RGB file. Otherwise, you can convert the design to CMYK yourself, though it may take some knowledge and adjusting to get the colors to look right.

print colors

How your monitor is calibrated may also affect how you see the colors on the screen, versus how it will look in print. One way to get an idea is to print a test image and compare it to what’s on your screen. You may find you need to make adjustments to your design’s colors.

Resolution, Baby!

For small print jobs like business cards, brochures or booklets, it’s recommended that images be saved at 300 DPI. There’s more flexibility for image resolution with large format jobs, such as banners and signs. For photographic images on canvas, 100 DPI is considered plenty.

A good rule of thumb is to always save your design image files with the highest resolution possible. Though you can scale the image down if you must, it is impossible to add pixels after the fact.

Bleeds, Crops & Cuts – Oh My!

A bleed is part of the design that extends beyond the crop marks and is cut off in the finishing process. Crop marks indicate to the printer where to cut the design to get the size and shape you desire. Cutting tolerance is the small variations that occur when sheets are cut down to size by machine.

Setting up your design file to suit your printer’s bleed, crop mark, and cutting tolerance requirements is essential to getting the final printed design you expect.

Bleed and crop mark expectations vary from project to project and printer to printer, but many small format jobs require 1/8″ bleeds, while many larger format pieces may need a 1/4″ or larger bleed. A high quality printer has a cutting tolerance that measures no greater than 1/16″.

Pick the Perfect Paper

How the colors look for the final printed piece will depend on the substrate you choose. Coated paper has a smooth, satin-like finish that is somewhat resistant to dirt and moisture. A coating will restrict how the paper absorbs ink, which helps to maintain clarity and is desirable for printing photographs and other sharp images.

paper printing

Uncoated paper is generally not as smooth, with a slightly rough feel. It has a tendency to be absorbent, like a sponge, which can cause ink to spread on the paper and result in less crisp lines. Work with your printer to find the right substrate if you’re not sure which to use.

Fit to Print

Use your home or office printer to print it out with standard paper, cut it down, and fold it, if needed. This will give you a glimpse at how your printed project will look, giving you the chance to refine your design if needed. Once you’ve sent your design file to the printer, you will also get a digital proof to approve.

Go ahead and print the digital proof, too. Although this in-house test print won’t necessarily show exactly what you can expect, it will give you a good idea. Evaluate your digital proof very carefully because this is often the last step before your order is printed.

Proof is in the Proof

Digital proofs are ideal due to the ability to create and send them quickly and cheaply, but there are times when it’s best to get a hard proof. If the substrate has distinctive properties, such as metallic paper or synthetic materials, or you’re trying a new printing technique such as white ink printing, request a hard proof to see the design on the medium.

You may also want a hard proof if you have precise brand colors to replicate. There is usually a cost to ordering a hard proof, but it’s a small price to pay to know what to expect when your order is delivered.

Concluding

After stepping through this checklist and ensuring that the interested parties are happy with how the proofs look, the final step is approving the project for printing. You’ve made the effort on your part to make sure it goes off without a hitch; the rest is up to your printer.

If you’ve done your homework to find a quality printer, you’ll know that when you receive the final product it will be exactly what you want. But that’s another checklist for another article on another day.

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Collaboration Between Designers and Copywriters https://speckyboy.com/collaboration-designers-copywriters/ https://speckyboy.com/collaboration-designers-copywriters/#respond Thu, 20 Oct 2016 17:58:39 +0000 http://speckyboy.com/?p=44580 Once upon a time, the assembly line revolutionized productivity. Instead of one worker or a small team performing all the steps to create a product, each person specialized in one...

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Once upon a time, the assembly line revolutionized productivity. Instead of one worker or a small team performing all the steps to create a product, each person specialized in one task, did their job and sent the work down the line for the next person to do their part. The assembly line was a great invention – for manufacturing.

Though the assembly line is advantageous for making things like automobiles and computers, some endeavors suffer when tasks are compartmentalized. Some processes are simply more effective when the effort is collaborative. One such practice is creating really good design work.

Too often, the person with the idea meets with the designer. Then when the design is complete, it’s sent to a copywriter who must put together words that compliment it. The work is sent back through the process several times for changes before it’s finally approved.

While this creative assembly line approach is capable of producing results, the strongest work is accomplished when the exchange of ideas takes place at the beginning of the project and at intervals throughout its completion.

There could be a scientific reason for why design is stronger when designers and copywriters work together. Design work utilizes the right hemisphere of the brain, the side believed to be responsible for creative thinking, interpreting colors, recognizing images, and expressing emotions. Writing incorporates the left side of the brain, responsible for language, logic and critical thinking.

collaboration-design-copywriter

When the designer and copywriter work together, the potential for a successful final product is maximized.

When you think about it, the jobs of copywriters and designers are very similar. They are both masters of their crafts. They express complex concepts and ideas in bite-sized bits that convey meaning in a moment. The fact that one does all this with words while the other accomplishes it with images isn’t important: They are kindred, creative spirits that can amplify their abilities when they work together.

“One of the problems with being a creative is that we love to have all the ideas and claim credit for them, especially if they are awesome ideas. But in my experience, the best ideas don’t come from working in a silo,” said Michele Kamenar, dialogue artist at The Lucid Word.

“A good art director or copywriter can magnify the power of their ideas by overlapping their skill sets with the skill sets of the other. To pit them against each other totally misses the point and can even compromise the strength of the idea they are trying to pitch.”

That’s not to say that it’s always easy for copywriters and designers to work together. Artists and writers often like to work alone. This way, we can get things “just so” but it can also make us vulnerable. Having someone else to work with is like having a partner to back you up.

“Working in step along with them allows for valuable collaboration in the initial stages of the project,” said Abbey Fitzgerald, a web designer at Smartpress.com. “Questions, ideas, and strategies are discussed early in the process, which helps to find possible issues sooner rather than later. This helps to eliminate last minute design changes or finding that there is missing content that needs to be addressed.”

So how do you make sure you get the most out of your designer-copywriter partnerships? The following advice cuts both directions. Great copywriter-designer teams use the following tactics to create stronger design work, together.

  • Express yourself clearly: Plan out what you want to say before you speak. Even if you’re trying to describe ethereal emotions or vague notions of color that could be difficult to define, choose your words carefully. What you say will shape the entire direction of the project, so make it count.
  • Listen carefully: Pay close attention, or you could miss, or misinterpret, important details that should be included in your project. Worse yet, your partner could say something that sparks a burst of inspiration. If you’re not paying attention, the seeds of ideas could be scattered to the wind.
  • Ask questions: Explore the project’s boundaries and narrow parameters with a few good questions. Clarify things you might not have understood. You may come across an important point that wasn’t covered in the design brief that would be vital to know. Asking the questions at the start of the process will help with a successful finish.
  • Be open to new ideas: Don’t lock yourself in to any one concept before you brainstorm ideas with your co-creators. If you’re concentrating too much on a good idea, you might not recognize the brilliance of a great idea. Open your mind, listen to your team’s ideas and let your mind explore the possibilities.
  • Go with the flow: When a designer and a copywriter really connect over a concept, it can lead to creativity flow. “Flow” is when you’re so focused on your project, you lose track of time or forget to eat. In such a state, the perfect words spill across the page, and the right designs appear almost as if by themselves. You never know where creative flow will bring you, but it’s where the best ideas are found.

At first glance, it might seem that the assembly line approach would be great for all manner of projects, but that’s just not the case. In creative work, collaboration and teamwork is the key to success.

When we work together, we can become greater than the sum of our expertise and foster an environment where exceptional ideas take flight.

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Branding Lessons from the Modern Marketing Era https://speckyboy.com/branding-lessons/ https://speckyboy.com/branding-lessons/#respond Sun, 04 Oct 2015 07:55:51 +0000 http://speckyboy.com/?p=58194 The history of design is deep and long, but the field of graphic design is a much more recent phenomenon. Sure, there was art, design, and illustration in centuries past,...

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The history of design is deep and long, but the field of graphic design is a much more recent phenomenon.

Sure, there was art, design, and illustration in centuries past, but the modern method of marketing products and advertising has truly allowed for whole new creative avenues that didn’t exist before the 20th century.

With each, whether it’s been the launch of an iconic, era-defining studio, the release of a game-changing piece of software, or a seminal project that sent ripples through the industry, certain moments in the history of modern graphic design have truly helped drive the discipline forward.

Simple Can be Iconic

Founded in 1976, the first Apple logo was Isaac Newton sitting under an apple tree. Shortly thereafter, the first rainbow Apple logo was created. Ever since then, it’s had some slight changes, including changes in coloration, but mostly it has stayed the same and pretty much everyone knows who’s logo that is when they see it on a device or an ad.

first apple logo isaac newton

The same is true for the Nike Swoosh, which hasn’t changed much since 1971. When you have a great logo, it can stand the test of time.

Repetition is Key

For years, you could instantly recognize an ad for the iconic Absolut vodka. They made their simply shaped bottle the hero of all of their ads, usually bathed in a white spotlight with a black vignette around it. Most notably, they used work games to play with their name. A bottle of their Absolut Citron made out of orange peels accompanied by the phrase “Absolut Appeal” is one example.

Absolut vodka made their simply shaped bottle the hero of all of their ads

Another ad had a bottle with a halo above it and the copy “Absolut Perfection.” They were fun, short, and most importantly, memorable. Now they’ve changed their ad campaigns, but the copy is still short and sweet with the same font, making them easy to instantly identify.

Change Can be Traumatic

With such repetition, people get used to seeing certain symbols and colors associated with certain brands. People can become attached to these familiar icons, and when there can be backlash if there is a drastic change. In 2010, retailer Gap introduced a new logo and then quickly rolled it back a few days later after consumer backlash reached fever-pitch heights.

retailer Gap introduced a new logo

In reality, they should have known this was coming because they’re a “logo brand” – part of what encourages their customer base to buy is the status that the Gap logo provides them. The reversal of the colors in the new logo was probably part of why it was too big of a change.

Check the Temperature

Gap might have been able to avoid the drama if it would have properly tested its logo before actually rolling it out. Brands like to think they have control, but it’s been proven time and again that customers will speak up if they don’t like the changes a business makes.

Yahoo introduced a new version of their logo

In 2013, Yahoo had a brilliant idea for their redesign process. They introduced a new version of their logo every day for a month. This let people know that changes were coming, instead of abruptly remaking themselves out of the blue. Not only did it soften the blow when the changes were made, it let people warm up to the idea that Yahoo was going to look different soon.

Subtle Changes are Mostly Safe

In the 1980s and 1990s, America started really waking up to how unhealthy fast food could be, particularly foods cooked in oils. Needless to say, Kentucky Fried Chicken felt a bit like it was in the cross-hairs with a newly-demonized cooking method literally being their middle name.

Kentucky Fried Chicken logo brand change KFC

But when they made the change to KFC, it barely made ripples. People had already been calling it KFC, and Kentucky fried chicken was still the primary product they sold. It did help, though, that the logo and imagery was still very similar to the original branding, with swooping fonts, red and white colors, and of course, Colonel Sanders face.

Concluding

These are just a few of the design lessons from the modern marketing era. If you’re a graphic designer, keep these tips in mind should you have to work on a rebranding project soon, as the advice could come in handy.

If you’re a marketing professional or small business owner, take the experiences of the brands listed above into account should you start your own branding or rebranding task.

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Design Through the Ages https://speckyboy.com/design-through-the-ages/ https://speckyboy.com/design-through-the-ages/#respond Thu, 30 Apr 2015 11:30:51 +0000 http://speckyboy.com/?p=55582 We might think of “design” as being something relatively recent in human history, but people have probably been creating tools, making life easier or beautifying our surroundings for as long...

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We might think of “design” as being something relatively recent in human history, but people have probably been creating tools, making life easier or beautifying our surroundings for as long as we’ve had self-awareness.

Before any other human creation, likely including language, design was a practice of early humans passed down from one generation to the next. Everything we have today – cars, computers, smartphones, shirts – are a result of many thousands of years of discovery.

Acheulean Hand Axes

And all of it could possibly be traced back to the Acheulean hand axe, which historians and archeologists believe was the first object ever designed by humans.

The Acheulean hand axe doesn’t actually look anything like an “axe” in the modern sense. It’s made of stone instead of metal and it has no handle. It is basically a rock that has been chipped and chiseled, frequently into the shape of a tear-drop.

ACHEULEAN HANDAXES PALEOLITHIC PERIOD AFRICA, FRANCE & GREAT BRITAIN EST. 1.5 MILLION - 90,000 YEARS AGO

We don’t exactly know what they were used for, but making one required time, skill and effort – all valuable assets for prehistoric humans. Theories for their use range from cutting meat from bones to cracking nuts to being thrown like a discus at enemies or prey.

Whatever they were used for, they had to have been good for something, as the oldest ones are about 1.7 million years old and hominids continued to make them for more than a million years.

Maps

Google has built some of its value off of an art form that dates back more than 25,000 years. Maps have evolved from pigments on the stone wall of a cave to beautiful works of art to, well, Google Maps.

Henricus Martellus' World Map, 1489
Henricus Martellus’ World Map, 1489 – Image Source

Maps are not only important for helping people travel from one place to another, but they also help to define territories. Some of them have even shaped history, such as Henricus Martellus’ incredibly inaccurate world map from 1490, which Christopher Columbus used to convince King Ferdinand to fund a voyage to the west, which would surely result in him reaching the East Indies. We know how that turned out.

The Wheel

Ah, the wheel. It is so simple, we take it for granted. It helps us get all of our stuff from point A to point B, and it’s almost baffling to think that humans have ever been without them. But someone had to eventually invent it.

The evidence suggests that wheels have been in use at least since the 4th millennium B.C. The oldest wheel and axle mechanism that has been discovered and reasonably accurately dated is from roughly 3100 B.C.

Henricus Martellus' World Map, 1489
Onager-drawn cart on the Sumerian “battle standard of Ur” (c. 2500 BC).

Wheels don’t just help with transportation, they’re also the basis for gears, cogs, pulleys and other things that help our water wheels, centrifuges and combustion engines to function.  

Printing Press

For thousands of years, words and messages were carved into stone. Eventually different types of paper were invented, and people were able to use ink, but everything had to be tediously written and copied by hand.

It could take a year or more to make one copy, and they were often riddled with mistakes. Only the rich could afford to buy them. The first moveable block printing presses were invented in China in the 11th century, but it wasn’t until Johannes Gutenberg invented his press in the mid-1400s that the process of mass printing was revolutionized.

Early wooden printing press, depicted in 1568
Early wooden printing press, depicted in 1568.

Suddenly, information could be spread much more quickly and the price of books dropped considerably. The invention of the press paved the way for more people to become literate and pursue and education.

Personal Computer

Now it’s time to get a bit meta. If you’re reading this, there’s a good chance that you’re a designer of some sort. You probably spend a lot of time creating designs on your computer.

In fact, the jobs of millions, if not billions of people, are reliant on some sort of computer. It’s the foundation of much of our infrastructure and daily life, from traffic lights to making a purchase at a cash register.

Early wooden printing press, depicted in 1568
Early wooden printing press, depicted in 1568.

And even more, this invention that barely anyone had in 1980 has made possible all of the technology we love today: laptops, mobile phones, tablets, internet, GPS.

Thank you Bill Gates and Steve Jobs, for designing these things that eventually let us do our design jobs.

Conclusion

We might think of “designer” as a relatively recent occupation. In truth, though, it’s probably one of the oldest professions. Were it not from the creative thinking of hominids millions of years ago, we wouldn’t be capable of the incredible things we do that make the world a more beautiful and easier place to live.

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