Mockup templates come in various forms, including 3D, photorealistic, and digital scenarios. 3D mockups are ideal for showcasing logos on physical objects such as packaging, billboards, or merchandise. Photorealistic mockups are perfect for showcasing logos on digital platforms such as desktop computers, mobile devices, websites, or social media. Digital mockups are versatile and can be used for both physical and digital applications.

Mockup templates save you time and effort by providing a ready-made platform for displaying your logo design. They are also easy to customize, allowing you to tweak various design elements to suit your project’s preferences.

With a wide variety of free mockup templates available, you can choose the one that best suits your needs and ensures your logo or branding design is presented in the best possible way.

Cracked Logo Mockups

Photoshop PSD Format

Use this logo mockup template to showcase vintage logo designs. The template can be edited with smart objects.

Sketchbook Letterpress Logo Mockup

Free in Photoshop PSD Format

Show your clients how their logo will look on a notebook, notepad, or any other stationery item. This mockup is perfect for presenting letterpress logos.

Logo Mockup Paper Edition

Photoshop PSD Format

This logo mockup template comes with eleven templates and is an excellent choice for showcasing your logo design on paper products.

Shop Facade Logo Mockup

Free in Photoshop PSD Format

This shop facade mockup is an excellent choice for any logo used on a storefront. The template includes smart objects so you can easily add your design and wow your client.

Logo Mockup Set

Photoshop PSD Format

This logo mockup set includes a variety of mockup designs that you can use to showcase the design of your logo. The template includes smart objects and a helpful tutorial to help you customize them.

Burlap Logo Mockup PSD

Free in Photoshop PSD Format

This is another excellent choice if you need to present your logo design on fabric. The template features burlap and uses smart-object layers for easier editing.

Plastic Logo Mockups

Photoshop PSD Format

This mockup lets you present your logo design on various plastic surfaces. The template includes seven mockups, all with smart objects for easy editing.

Full-Color Logo Mockup

Free in Photoshop PSD Format

Whenever you need to present your logo in full color, a white background will ensure that your logo design pops. With this template, you will be able to showcase the colored logo versions.

Logo Mockup PSD Templates

Check out this logo mockup template if you want an elegant logo presentation. The template includes eight different designs.

Vintage Logo Mockup PSD

Photoshop PSD Format

Use this logo mockup for showcasing a logo with a vintage aesthetic. The template includes smart objects and handmade grungy ink impressions for a spectacular result.

Logo Mockup PSD Templates

Check out this logo mockup template if you want an elegant logo presentation. The template includes eight different designs.

Free Shop Sign Mockup

Free in Photoshop PSD Format

Consider this logo mockup template to present your logo as a shop sign. The template comes with smart objects and is an excellent choice for restaurant, bar, or shop logo presentations.

Retro Logo Mockups

Photoshop PSD Format

This set of logo mockups comes with twelve different designs created in a retro and vintage style. It is an excellent choice if you need to showcase a retro logo design.

Letterpress Logo Mockup Templates

Free in Photoshop PSD Format

Use this logo mockup if you want to showcase a letterpress logo design. The template is easy to use; all you have to do is drop your logo design onto the smart object layer.

Paper Logo Mockup Templates

Photoshop PSD Format

This beautiful set of paper logo mockups includes smart objects and lighting effects that will make your logo designs stand out. The template comes with five mockups.

Street Wall Logo Mockup Template

Free in Photoshop PSD Format

Check out this street wall logo mockup if you’re looking for a bold and creative way to show off your logo design. The template works great for vintage and retro logos but can also be adapted to suit more modern designs.

Hanging Wall Sign Mockup

Free in Photoshop PSD Format

Present your logo as a hanging wall sign. The template includes smart object layers so you can easily add your own design and customize the colors and shadows to suit your needs.

Free Identity Logo Mockup PSD

Free in Photoshop PSD Format

This set of mockups includes two different designs you can use to present your logo. The template was designed in high resolution and comes with smart objects.

Leather Stamping Logo Mockups

Free in Photoshop PSD Format

Thanks to this logo mockup, you will be able to showcase your logo embossed on various leather items. Present your logo on leather folios, wallets, and more. The template is easy to edit, thanks to smart objects.

Natural Paper Printed Logo Mockup

Free in Photoshop PSD Format

Present your logo design beautifully with this realistic natural paper logo mockup. The template can be customized with smart layers, and you can easily adjust colors.

Vintage Leather Book Logo Mockup

Free in Photoshop PSD Format

With this book logo mockup, you will be able to showcase vintage logo designs and make them stand out. The mockup includes a smart object for easy editing, and you can change the background colors.

Grunge Wall Logo Design

Free in Photoshop PSD Format

This grunge wall mockup will add some texture to your logo design presentation. The high-resolution template will give your logo design a weathered and rough look.

Linen Logo Mockup Template

Free in Photoshop PSD Format

Present your logo on linen for a classy and timeless look. The template uses smart layers for easy editing, and you can easily change the colors and drop them in your design.

Logo Mockup PSD Template

Free in Photoshop PSD Format

This clean and simple logo mockup template is an excellent choice if you’re looking for a minimalist template. Thanks to the simple design, the template will allow your logo design to shine through.

Logo Label Mockup Template

Free in Photoshop PSD Format

Use this logo mockup template to showcase a logo design on a label or a product tag. The template can be customized through smart layers, and you can even change the colors and the shadows.

Identity Design Logo Mockup

Free in Photoshop PSD Format

Use this logo mockup if you have a retro logo design to present. This logo presentation is great for cafes, restaurants, breweries, and any other business that wants a vintage design.

Indoor Sign Mockup Template

Free in Photoshop PSD Format

With this logo mockup template, your client will be able to visualize how their logo will look on their office wall. All you have to do is open the mockup and drop your design onto the smart object layer.

Logo Window Mockup

Free in Photoshop PSD Format

If you’re designing a logo for a restaurant, cafe, or beauty salon, you need to show your clients how it will look on their windows. Use this template to make it happen.

Vintage Logo Mockup PSD

Free in Photoshop PSD Format

Any vintage logo will look great on this logo mockup featuring a corkboard stamp. This template can be easily edited with smart objects.

Brick Wall Logo Mockup

Free in Photoshop PSD Format

Showcase your logo on a brick wall. Simply drop your logo design onto the smart object layer and export the file. You can even change the background color.

Metal Branding Logo Mockup

Free in Photoshop PSD Format

This metal branding logo mockup will add some shine and polish to your logo presentation. The template has an elegant design and smart objects for easy editing.

Building Facade Logo Mockup

Free in Photoshop PSD Format

With this logo mockup template, you can show your clients how their logo will look on the side of the building. All you have to do is drop in your design and export the file.

Getting Creative with Logo Mockups

Logo mockup templates are essential for designers that want to improve their branding endeavors. They offer convenience and a gateway to professionalism, creativity, and efficiency in logo design presentation.

Whether you’re a designer looking to impress clients or a business aiming to solidify its brand identity, these templates are what you need.

Your logo is more than just a flat graphic. It’s a statement. Design it confidently with these logo mockup templates by your side.

The post 25+ Best Free Logo Mockup Templates for Brand Designers appeared first on Speckyboy Design Magazine.

There are a number of free templates available for InDesign that can help simplify the creation of guidelines, making the process much more efficient and accessible. And that is what we have for you here.

Each InDesign template has been designed to meet various branding needs, offering practical solutions for creating comprehensive, polished, and professional brand documentation.

You might also like our collection of branding mockup templates.

Green Brand Guideline Template

In InDesign INDD Format

This InDesign template features bold color schemes and serif fonts. It includes 16 layout templates and Master Pages. Available in INDT format, it provides logo, typography, color, and stationery sections, giving you a comprehensive platform for your brand documentation.

The Scoute Brand Guidelines Template

In InDesign INDD Format

This free brand guidelines template has a clean design and is built on a consistent grid. It is available in A4 and US letter sizes and INDD and IDML formats. It includes sections for introduction, logo, colors, typography, visual style, and more. You can also download the Photoshop and Illustrator versions.

Clean Brand Manual Free Template

In InDesign INDD Format

With a minimal design and layout, this template is easy to edit using Master Pages. As well as having standard layouts for logos, colors, and typography, it also includes sections for grid systems, iconography, blending modes, and much more.

OneHire Brand Guideline Templates

In InDesign INDD Format

This branding template has a clean and modern design and includes 26 page layouts in INDD format. It includes layouts for the brand, brandmarks, color, typography, imagery, and more. Editable charts and infographics are also included.

Corporate Brand Guideline & Brochure Free Layout

In InDesign INDD Format

This free brand guideline template offers a clean, modern, and bold design with 20 page layouts in INDT format. It comes with a completely customizable red and black color scheme.

The Avaon Haute Visual Identity Template

In InDesign INDD Format

Featuring a minimal design with a neutral color palette, this InDesign visual identity template includes 40 page layouts. Available in A4 and US letter sizes, it comes in INDD and IDML formats, making it versatile for various branding needs.

Free Brand Guidelines Template

In InDesign INDD Format

This minimalistic branding guideline template includes 30 layouts specifically designed for creatives. The free download package also includes Figma and Illustrator versions.

Arjo Brand Guidelines Templates

In InDesign INDD Format

This minimal branding guidelines template includes 36 pages and ten sections. It is created on a 12-column grid with Master Pages in INDD format. It also includes a section specifically designed for photographers.

Brandbooks Free Brand Guidelines Template

In InDesign INDD Format

Brandbooks is a free brand guideline template with a clean, minimalistic design and a blue color scheme. It offers various layouts for logos, color palettes, typography, and more. This free download also includes an Illustrator version.

Bold Brand Guideline Template

In InDesign INDD Format

This brand guideline template has a bold and modern design, and includes sections for logo usage, color schemes, typography, and brand imagery, making it ideal for creating professional brand guidelines.

Simple Brand Guideline Free Template

In InDesign INDD Format

With a simple and clean design, this free brand guideline template offers 16 customizable InDesign pages. It covers essential brand elements like logos, colors, and typography and is suitable for basic brand documentation.

Multipurpose Brand Guideline Template

In InDesign INDD Format

This multipurpose brand identity template has a clean, spacious design with 24 layout pages. It includes sections for brand strategy, logo guidelines, color palettes, typography, and even brand apparel.

Elegant Brand Guideline Free Template

In InDesign INDD Format

This free InDesign template offers a clean and organized design with 16 layout pages. It covers brand essentials such as logos, colors, and typography, making it easy to maintain brand consistency.

Brandbold Free Brand Guidelines Template

In InDesign INDD Format

Brandbold includes ten sections and over 40 page layouts. Designed on a twelve column grid, this free InDesign guideline template covers all key brand elements, including logo usage, color schemes, typography, and more.

Brand Guidelines & Visual Identity Free Template

In InDesign INDD Format

This elegant brand guideline INDT template has a professional design and 22 page layouts. It includes all the sections you would expect for creating a professional visual identity. It’s free to download!

The Harmony Free Brand Book Template

In InDesign INDD Format

With a harmonious and clean design, this free InDesign template includes various layouts for logos, colors, typography, stationery, and web and mobile app designs. You can also download the Illustrator version.

Clara Free Brand Guidelines Template

In InDesign INDD Format

This free brand guideline template offers a clean and colorful design with over 40 pages and 10 pages. In addition to the INDD InDesign template file, you can also download the template in Illustrator AI or Adobe XD formats.

Consistency in Branding

Consistency in branding is achieved by using a well-defined guideline template. They simplify the process of creating detailed and professional branding documentation, saving time and resources.

They make sure that every element and character of your brand’s visual identity is cohesive and easily understood, helping maintain brand integrity and recognition.

This collection of templates has given you practical solutions for achieving consistent and polished brand presentations. Happy designing!

The post 15+ Best Free Branding Identity Templates for InDesign in 2025 appeared first on Speckyboy Design Magazine.

Yes, you could create a few versions of the branding materials and call it a day, letting your client pick the ones they like the most. But let’s be real: it’s one thing to see your design on a computer screen, and it’s another to see it in real life.

What would your design look like on stationery? Would the logo fit on the pen your clients are planning on giving away to their customers? Does the business card carry the weight of expertise, backed by professional design and structured information?

If you’re a designer, you know how much a single branding identity material can say. It’s a game-changer. So the next time you prepare branding identity materials, look into mockups.

Realistic representations of what your designs would look like in 3D and when placed in various settings, branding identity mockups help you assess your own designs and convince your clients.

From business cards and coffee cups to stationery and contextual mockups, there’s something for every project you’re passionate about in this beautiful collection of branding identity mockup templates for Photoshop.

You might also like our collection for free InDesign branding templates.

What are Branding Identity Mockup Templates?

Branding identity templates are pre-designed files that allow you to showcase your branding elements in a real-world context. Whether it’s your logo playing the solo on a business card, your color palette painting the background of a website, or your typography setting the rhythm on a letterhead – mockup templates let you visualize the symphony in action!

1. Logos & Colors: See how your visual elements interact and harmonize on various platforms and materials.
2. Typography & Imagery: Visualize the rhythm and flow of your text and images across different mediums.
3. Business Collateral: Business cards, letterheads, envelopes – see your brand melody resonate in every piece.
4. Digital Presence: Witness the harmony of your brand’s digital footprint – websites, social media, and more.

It’s not just about seeing; it’s about experiencing your brand from the audience’s seats, feeling the vibes, the beats, the highs, and the lows of your brand’s symphony.

Corporate Identity & Branding Mockup Templates

In Photoshop PSD Format

Simple and professional, these branding identity mockup templates are perfect for companies and corporations. You can pick from 3 different styles for phone, envelope, business card, and other mockups. You can hide the ones you don’t want and easily win over your audience with a photorealistic presentation!

Stationery Cards Mockup Scene Templates

Free in Photoshop PSD Format

The Stationery Cards Mockup Scene is a template that allows you to showcase your branding elements in a natural and minimalist setting. With customizable objects and high-resolution images, you can create a stunning presentation that beautifully showcases your brand identity.

Spark Brand Identity Template

Free in Figma Format

Spark is a free collection of branding and corporate identity mockup templates for Figma that can help you showcase your design in a professional and polished way. With various templates for different branding elements, you can create a diverse range of presentations.

Minimal Stationery Branding & Identity Mockup

Free in Photoshop PSD Format

The Stationery Branding Identity Mockup is a customizable, realistic, and professional presentation template for your brand identity. You can showcase your branding elements in different contexts and ensure your brand identity is consistent and impactful.

Stationery & Branding Mockup Templates

Free in Photoshop PSD Format

This Stationery Branding Mockup will help showcase your branding elements professionally and realistically. And with its various objects, including documents, business cards, pencils, stamps, notebooks, and more, you can create a stunning presentation.

Corporate Identity Branding Mockup Templates

In Photoshop PSD Format

Minimalist and incredibly professional, these isometric corporate branding identity mockups for Photoshop are perfect for B2B audiences! Composed of crucial mockups such as stationery, business cards, small boxes, and envelopes, this set offers a simple way to showcase your design. Add it to your branding toolkit, and wow your clients!

Coffee Cup & Business Cards Mockup Templates

In Photoshop PSD Format

There’s nothing like the smell of coffee in the morning, like this beautiful coffee cup and business cards mockup template set! It’s easy to customize both the colors and designs of business cards, coffee cups and bags, and sugar packets.

Colorful Stationery Branding Mockup Templates

In Photoshop PSD Format

Elegant and sophisticated, this stationary branding mockup template set is perfect for your next presentation. Pick from various elements, from standard branding mockups such as business cards and letterheads to leather files and CDs. You’ll also get five different PSD scenes – there really is something for everyone!

Green Corporate Branding Identity Mockup Template

Free in Figma Format

This free Figma file is a branding mockup template with an extensive collection of items, including a mug, clock, pen, pencils, notepads, tote bag, flag, and more. This mockup template will allow you to create diverse branding presentations for clients.

Dark Branding Mockup Template

Free in Photoshop PSD Format

This free dark branding mockup is a photorealistic template that allows you to showcase your branding elements in a professional and modern way. With easy-to-use smart object layers, you can customize the template to fit your brand identity and create an impressive presentation.

Blank Corporate Identity Set Mockup Templates

In Photoshop PSD Format

If you want your branding identity to shine, choose this corporate identity mockup set. With plenty of elements (which also include lanyard straps, flash drives, lighters, and more), you can make sure that your design fits your clients’ needs. Easily add your work in Photoshop, and delight your audience!

Photorealistic Stationery Branding Mockups

Free in Photoshop PSD Format

This free photorealistic stationery branding mockup set is a collection of eight Photoshop PSD templates that can help you showcase your branding elements realistically and professionally.

Clean Corporate Branding Identity Templates

Free in Photoshop PSD Format

This free corporate branding identity mockup is a customizable template that can help create stunning presentations for your corporate brand identity and showcase your branding elements professionally.

Coffee Cup Mockup Featuring Sugar Packets & Business Cards

In Photoshop PSD Format

Pull your audience into the atmosphere of your designs with this adorable branding identity mockup template set. Featuring two paper cups, sugar bags, and business cards, you’ll get everything you need for a simple branding presentation! And the professionally-lit and set scene promises beautiful, photorealistic results for your presentation.

Minimal Stationery Branding Mock-Up

In Photoshop PSD Format

Photorealistic and elegant, this minimal stationery branding mockup template comes with everything you need to share your vision with the world. From flash drives and business cards to letterheads, and pens, you’ll get plenty of options to showcase your design. You can even edit background textures and colors!

Business Stationery Mockup PSD

Free in Photoshop PSD Format

For an elegant corporate identity, check out this business stationery mockup set. The template is free for commercial and personal use and can be edited via smart objects in Photoshop.

Isometric Stationery PSD Scene Creator

Free in Photoshop PSD Format

This free PSD stationery scene creator comes with 18 different items that you can place on the canvas as you please to create a unique presentation for a corporate identity.

Corporate Branding Identity Mock-ups

In Photoshop PSD Format

Perfect for tech brands, this corporate branding identity mockup set for Photoshop has everything you need: 8 photorealistic PSD scenes, elements such as business cards and letterheads, as well as shopping bags and diaries with decorative elements. Mix and match to get beautiful results that seamlessly combine professional and practical!

Branding & Identity MockUp Vol.14

Free in Photoshop PSD Format

This classic branding identity mockup includes a set of stationery items as well as product tags that you can use to present a complete brand identity. The mockup includes smart layers and individual items that you can arrange to your liking.

Stationery & Branding Mockup Template

Free in Photoshop PSD Format

Try this free mockup if you’re looking for a unique way to present a brand identity. With it, you will be able to show your client how his brand will look on laptops, smartphones, and tablets.

Black & Yellow Corporate Identity Set Mockup Templates

In Photoshop PSD Format

Make your branding stand out with this corporate branding identity set! It’s a perfect fit if you’re working on a corporate project and want to showcase bold logos in colors complementary to black and yellow. Add your branding to mugs, lanyards, envelopes, flash drives, and more!

Branding & Identity Mockup Vol.7

Free in Photoshop PSD Format

Thanks to this branding and corporate identity mockup, you will be able to easily present any brand that needs a classic presentation. A number of different items are included that you can arrange as you like.

Stationery Branding Mockup Vol 3-2

Free in Photoshop PSD Format

Check out this stationery branding mockup if you’re looking for a dark and elegant mockup file. The template includes a variety of stationery items and smart objects for easy editing.

Sketchbook Mockup Featuring Watercolor Paints & Brushes

In Photoshop PSD Format

Perfect for showcasing your art, this sketchbook mockup with decorative watercolors and brushes will delight you! It’s really easy to customize; in just a few clicks, you’ll add two designs, your logo, and even customize the notebook color. Let the world see how talented you are!

Multiple Blank Branding & Stationery Mockup Templates

In Photoshop PSD Format

Photorealistic and effective, these branding and stationery mockup templates for Photoshop are perfect for putting your designs in the spotlight. Featuring elements such as business cards, pencils, and tablets, this branding identity set offers incredibly photorealistic results. You’ll get seven distinct mockups and replaceable backgrounds for beautiful presentations!

Identity & Branding Mockup Vol.3

Free in Photoshop PSD Format

This colorful branding mockup is an excellent choice for a vibrant and bold brand with a retro feel. Thanks to smart objects, the template is easy to edit, and you can even customize the shadows for a more realistic look.

Corporate Identity PSD Mockup

Free in Photoshop PSD Format

Use this corporate identity mockup to give a holistic overview of your brand design. The template is easily editable with smart objects and includes a complete stationery set as well as a stamp, shopping bags, USB keys, and more.

Branding & Stationery Mock-Up

In Photoshop PSD Format

Fun yet professional, these branding stationery mockup templates offer everything you need to amaze your clients! With 7 PSD files, and plenty of elements such as papers, folders, envelopes, badges, tubes, and pencils, you’ll love showcasing your designs. You can easily change the color of backgrounds and elements!

Stationery Set Scene Creator Mockup Templates

In Photoshop PSD Format

With an already set scene and endless combinations, these branding identity mockup templates are easy to customize in Photoshop. Pick from a plethora of elements such as coffee cups, letterheads, tubes, and flash drives. Then, combine them as you see fit, replace the background texture, and have fun while presenting!

Stationery Mockup Set PSD

Free in Photoshop PSD Format

This stationery mockup set includes a complete stationery set designed with a minimalistic approach. The template includes smart objects for easy editing, and you can even edit the shadows and the backgrounds.

Corporate Identity Photoshop Mockup PSD

Free in Photoshop PSD Format

Take a look at this modern corporate identity mockup. It features a complete stationery set with a modern design and includes smart objects that make it easy to customize.

Stationery Branding Mockup Creator

In Photoshop PSD Format

With photorealistic scenes and over 60 elements, this versatile stationery branding identity mockup creator is an absolute dreamboat. Add your designs, change the background textures and colors, add layer styles (unlimited foil stamp colors), and more! Add this set to your kit – you can use it for every project!

Office Stationery Branding Mockup Templates

In Photoshop PSD Format

Realistic and personable, these office stationery branding mockup templates are perfect for friendly, down-to-Earth brands that want to emphasize their personality. With elements like letterheads and CDs and five different scenes, you can easily bring your designs closer to your audience. All it takes is a few clicks in Photoshop!

Business Stationery Set Mockup 1

In Photoshop PSD Format

A professional flat-lay business stationery mockup set, this asset is perfect for presenting your branding identity designs in a simple and straightforward manner. You’ll get a few key elements set against a blue backdrop, such as letterheads, business cards, and envelopes, all easily customizable with Photoshop smart objects.

CV Mockup Template

Free in Photoshop PSD Format

This template is an excellent choice if you need a simple CV mockup. You can easily place your design via smart objects and then customize fonts, colors, and other aspects of the CV.

Ebony & Ivory Identity Mockup Templates

Free in Photoshop PSD Format

Try this corporate mockup template if you need an elegant way to present your brand. The template includes a light and a dark version with a complete stationery set.

Retro Business Card & Branding Mockup Scene

Free in Photoshop PSD Format

With this retro business card mockup, you will be able to showcase your retro business card designs with ease. The template can be edited via smart objects, and it includes two different business card sizes.

Coffee Branding Mockup Templates

In Photoshop PSD Format

Coffee branding and merchandising have never looked this good! This gorgeous set of photorealistic coffee branding mockups comes with all the elements you need: coffee and sugar bags, cups, shopping bags, brochures, and more! And with five beautiful PSD scenes, your audience will really wake up and smell the coffee!

Branding Mockup Essentials Vol. 1

In Photoshop PSD Format

You’ve never seen a set of branding identity essentials as comprehensive as this one! With five different PSD mockups, and every element under the sun (from lanyards and tubes to professional business cards and journals), you’ll get everything you need for a perfect corporate branding presentation!

Mugs at a Table with Beer Bottles Mockup Templates

In Photoshop PSD Format

If you’re working with a beer brand, it’s time to display your designs in an informal setting. And nothing works better than this mockup template featuring two people clinking beer mugs. You can customize the tablet illustration, as well as the beer bottle labels. Have fun!

Athena Branding Mockup Templates

In Photoshop PSD Format

Elegant and depicted in earthy tones, Athena branding identity mockup templates are a perfect fit for fashion, beauty, and other aesthetically-conscious brands. You can completely customize the 11 branding mockups: adjust colors, replace the background, and add foil stamping. Make your designs shine with these stunning, photorealistic branding identity templates!

Corporate Identity Mockup Templates

In Photoshop PSD Format

A pristine 2D and 3D corporate identity mockup templates for Photoshop, this set comes with all the essentials (tablet, phone, letterhead, business cards, envelopes, and more). You can easily customize these branding identity mockup templates with Photoshop smart objects to create professional and photorealistic presentations your corporate clients will adore.

Luxury Branding Mockup Templates

In Photoshop PSD Format

Nothing says luxury more than this branding identity mockup set! With six high-quality background textures and 11 Photoshop elements, you can paint an atmospheric picture with your designs depicted on leather file covers, crisp envelopes, and business cards that send a clear message: this is a brand you can trust.

Branding & Identity Mock-up

In Photoshop PSD Format

This simple, photorealistic branding identity mockup template set will help you create a convincing presentation! Pick from 9 incredible mockups, change the background color, and add your designs to lanyards, envelopes, business cards, and other corporate identity essentials. Save time, and showcase your work with these phenomenal corporate identity mockups!

Blck Branding Mockup Kit

In Photoshop PSD Format

Let your audience get up close and personal with your design through this atmospheric branding mockup kit. The scene is staged – and it’s time for your designs to shine! Change colors and backgrounds, experiment with foil stamping, and make this mockup work for you and your brand.

Corporate Identity Set on Desk Mockup Templates

In Photoshop PSD Format

Envision your designs in their true environment: a desk. This corporate branding mockup allows you to add your logos and other graphics to elements such as screens (laptop, tablet, phone, and Mac), letterheads and envelopes, coffee cups, tubes, and more! Add designs in Photoshop, and your clients will love you!

Branding & Identity Mockup Templates

In Photoshop PSD Format

Dynamic and interesting, these branding identity mockup templates are a perfect fit for engaging brands! Easily add your designs to letterheads, tri-fold brochures, calendars, hangers, and more! You’ll definitely get plenty of options, including two photorealistic scenes. Not even the sky is the limit with these branding mockups!

Copperstone Branding Mockup Vol. 3

In Photoshop PSD Format

Create a stunning brand presentation with these beautiful branding identity mockups. Copperstone branding templates for Photoshop contain 10 PSD files, as well as plenty of options such as selective foil stamping, customizable backgrounds and colors, and more! Professionally lit, these mockups offer incredibly photorealistic results that your clients will love.

Coffee Branding Mockup Templates

In Photoshop PSD Format

Working with a coffee brand, or just designing a visual identity for coffee lovers? These coffee branding mockup templates are the perfect choice! With plenty of elements (including coffee bags, shopping bags, and labels), and customization options for shadows, backgrounds, and colors, you’ll love creating your next branding presentation!

Back to School Office Supplies Mockup Templates

In Photoshop PSD Format

Can school actually be cool? You bet! These back-to-school and office supplies mockups prove that everything is possible with a design as gorgeous as yours. Pick from plenty of elements (notebooks, screens, envelopes, erasers, glue, and more), adjust the background and colors, and get ready to amaze with your presentation!

Show your brand’s personality! Your design is the first gateway to your brand. And when you’re creating branding identity materials, you have to make sure that they’re enticing and keep the prospect interested in your products.

Fortunately, you no longer have to rely on your hunch. Instead, pick one of these beautiful mockups, and show your clients how they’ll win over their customers. From coffee cups to stationery mockups, you’ll get plenty of incredible options.

The post 50+ Best Branding Identity Mockup Templates for Designers appeared first on Speckyboy Design Magazine.

Making yourself unique to potential clients will help them understand that you are the best option available and that doing what you do isn’t cheap or something that can be delivered fast-food style. Meeting their expectations takes time and expertise, and you want to be recognized for your skills.

But how to do it, considering you probably have little money and time to spare? So here you will find a step-by-step guide on personal branding for web designers that will cost you almost nothing.

Step 1 – Define Your Brand

The first thing you will have to do to start building your personal brand is define what it really means. In other words, what you are being asked here is to decide how you want to be perceived by your clients and which promises you will be selling.

For starters, you should concentrate on your strengths and expertise. What makes you the best choice for them? Why should they contract you and not another web designer? What is the added value that you can offer to your clients?

You can list from best pricing and fast delivery to the use of specific techniques or software, unlimited reviews, a first-class portfolio, 5-star testimonials from your clients, etc. Write down what you think makes you stand out as a web designer so that you can use it on your personal branding messages.

Rest assured that even companies invest in their leaders’ personal branding, so, as a freelancer, you shouldn’t ignore it. But remember, what you are selling is yourself. Faking or exaggerating who you are might bring some clients initially, but they will run away from you as soon as they notice the fraud. And, possibly, they will leave awful feedback behind them, which is even worse in the long term. So always be yourself and find your own style.

Step 2 – Analyse Your Target Audience

Now that you know which type of service you are selling, it is time to decide who would contract it. Consider your potential clients, their characteristics, and what they might expect from a web designer.

Do they belong to a specific industry, in case you have specialized in just a few of them? Are they used to contract freelancers, or will you need to explain to them the advantages of dealing with a remote worker? Above all, where can you find them? And which is the best channel and way to communicate with them?

On the other way around, spend some time trying to learn how to communicate with your clients in a more effective way as well. So when they contact you, you won’t lose any contract out of some misinterpretation.

Step 3 – Figure Out How Much Time You Have

We all have busy schedules nowadays, but if you want to grow your brand, you must make time for it. Still, it is understandable that you will need to be realistic here, as you need to get done the job you already have in your hands and that you probably have a life as well.

So, give some thought to how much time you can spare per day or week to build and grow your personal brand as a web designer. Consider, for example, that it is not just a question of posting things online but also of answering comments and emails as quickly as possible. Plus, you will have to monitor and analyze your metrics.

More hours you can set aside, the better and faster results you will get. But you will be surprised by how much you can do with as little as 30 minutes per day.

Step 4 – Build Your Online Presence

Nowadays, the cheapest and easiest way to build a personal brand is through a strong online presence. Especially in your case, as a web designer, not having profiles on the most important social media networks, plus a well-selected online portfolio, is almost a professional suicide.

So make sure that:

1. Your LinkedIn profile is updated, as many potential clients might want to check your CV there.
2. Your Twitter is full of articles and tips about web design.
3. You explore the possibility of using Pinterest to showcase your portfolio.
4. You have, at least, a basic website with your bio and portfolio.
5. Your Facebook is set to private if you won’t be using it for professional purposes.
6. You use an app, such as Hootsuite, to schedule all your weekly posts, so you won’t waste time posting every day.

Step 5 – Write About Web Design (and publish it)

If you want to be seen as an authority in your field, you need to let them know that, which means you will have to show off your skills and write articles or posts about web design.

You can either have your own blog, possibly linked to your website, or search for a guest blogging guide, so you can take advantage of other sites’ established reputation and high traffic. And nothing is stopping you from trying both, either. You can also post texts directly on LinkedIn and other social media channels.

In order to do it, make sure that you are updated with the latest trends in digital marketing, so your texts will be relevant. And don’t forget to share your article on your social media channels and to comment on relevant sites, blogs, and forums.

Don’t be afraid if you are new in the area and think that you don’t have much to say. Share the new skills you have been learning (because this is what should be your top priority) so far, and people will follow you the same way.

Step 6 – Try Some Offline Channels as Well

Despite the fact that you work online, it shouldn’t stop you from making the most of the offline possibilities to grow your personal brand. Congresses, workshops, mass-media publications, and conferences can all bring many clients to you and turn you into an authority overnight.

So if there is an opportunity for you to get an article published by a local newspaper, to give an interview to a radio station, or for a presentation at a congress, go for it. Take some old-fashioned business cards with you and reach out to as many people as possible.

And don’t ignore small events as well. If you are invited to talk to a small class of students about what it is to be a web designer, accept it with a smile. You never know who their parents are.

In Conclusion

Building and growing your personal brand as a web designer might seem daunting, but you can easily achieve it. You just need to make sure that you know your strengths and that you make people aware of them as well.

Keep everything consistent, and don’t be afraid to show off your skills. With a bit of time and money, you are bound to bring to yourself the best clients out there.

The post How to Build & Grow Your Freelance Web Design Personal Brand appeared first on Speckyboy Design Magazine.

That last part can be tricky. And it’s not just financial resources that are in short supply. Clients may lack brand assets as well.

The issue often occurs with smaller organizations. They might not have the budget for custom photography or print materials. Thus, you could receive a low-resolution logo and not much else.

Is a logo enough to build a design around? You may be surprised at what a logo can inspire. Even basic images can tell us a lot about our client.

With that, let’s see what we can learn from a client’s logo.

Their Preferred Colors and Typography

Here’s hoping your client’s logo features a few colors. It’s a big help in determining the website’s color scheme.

However, even a single color will provide clues. You can create a palette based on a primary color. Several online tools will do the job for you. They’ll generate complimentary colors and shadings.

You’ll want to run these by your client for approval. But a logo can do wonders for inspiring the perfect color scheme.

The same goes for typography. Simple logo fonts could be appropriate for use elsewhere. For example, a clean serif font makes for a solid text heading. Unsure of the fonts used in the logo? You can use a font identification tool to help.

Script and display style fonts aren’t always a fit, though. They could be too difficult to read as headings or body text. But you can still use them as a basis for finding acceptable pairings.

The Client’s Personality and Tone

Is your client’s organization serious and buttoned down? Or maybe they’re a bit more relaxed? Their logo can provide clues.

Both color and typography tell a story. Bright and neon colors may indicate a casual vibe. An old-fashioned wordmark says it’s all business.

Illustrations also play a role. Does the logo contain a cartoonish figure? What about a simple line drawing of an office? Each can help you create the right mood.

You can also use this information when choosing other design assets. Items like icons and stock photos should match the tenor of the logo.

There are other indicators beyond the logo. Your client’s industry is important. Their communication style is also a factor. Still, their logo says a lot about who they are.

A Path for Reaching the Target Audience

Who is your client’s target audience? Their industry and clientele are deciding factors.

But details may be scarce. Clients with limited brand assets may not have a lot of demographics to share. And they’re unlikely to have a research budget.

In that case, a logo can show you a path to reaching the right audience. Or at least facilitate an educated guess.

For instance, an image could convey the relative age of the audience. And it’s also possible to target other identifying characteristics. Things like gender, identity, or financial status come to mind.

All of this assumes that the logo fits your client’s brand. That’s not always the case. However, web designers can only work with what’s available. Any imperfections are out of our control.

Making the Most of the Brand Assets You Have

Designing a website without brand assets is difficult. How can we create a relevant look without a guide? And even a client’s previous website may not be of much help.

In many instances, a logo is all we have to go on. It happens time and again, even in this digital age. And it presents a challenge for web designers.

However, a decent logo provides a starting point. It can lead us to some answers. We can use it to craft color and typographic schemes. And it’s also possible to understand more about your client’s personality and target audience.

At the very least, a logo serves as a basis for discussion. Assess what you have and ask for your client’s feedback. You may be on the right track. Or your client may have to go back to the drawing board.

Either way, the logo might be the best tool to move the project forward. There are more details within than you may think.

The post Web Design When a Logo Is Your Only Brand Asset appeared first on Speckyboy Design Magazine.

One solution that holds the power to truly transform a business card is the use of holographic foils. Their inherent properties offer a vibrancy that spans from light to dark tones, catering to the diverse needs of various designs and styles. Let’s delve into our selection of inspiring examples that demonstrate the immense potential of taking this approach.

Pink & Holographic Business Card

Designed by Alexia Roux

The name of this project says it all. The business card takes its beauty from the color pink and a holographic foil that covers a significant part of the front side.

The latter has been designer using colder colors that perfectly balance the pink background, keeping it from looking too schmaltzy. Paired with the letterpress effect, it makes the content look fantastic. The business card conveys not just a feminine beauty, but also the creative soul of the designer.

Sweetland’s Business Card

Designed by Lukasz Drozdz

Standing in stark contrast to the example above, the brand identity of Sweetland shows everyone that dark paper and holographic foil can form a potent partnership.

While the black paper gives the design a strong businesslike feel, the radiant holographic foil features a gorgeous gradient, making it feel sophisticated.

Daniel Barkle’s Personal Identity

Designed by Dan Barkle

The personal identity of Daniel Barkle gives us a lovely combination of silver foil with a gradient overlay that creates a subtle holographic effect.

It is used on the entire front of the business card, making it eye-catching. The backside of the card is fairly minimal and clean, with all the contact information allocated to the corners, making it feel spacious. On the whole, the card looks businesslike with a touch of chic.

Soul Scapes Branding

Designed by Mai Creative

Much like the previous business card, the silver foil effect in this example is the focus. It not only offers a simple metallic effect, but it also establishes the mood.

Both cards look similar, but the designer behind Soul Scapes has used a dark background and white font on the backside. This twist gives the design a classy appeal.

Square Holographic Business Card

Designed by Pixelbuddha

This high-resolution, square-shaped business card template boasts a mesmerizing holographic effect. Its unusual and effective memorable layout guarantees a lasting impression.

Dawn Creative’s Identity

Designed by Dawn Creative

With Dawn Creative, the holographic foil is not just used for decorative purposes. It’s also a way to display the content on both sides of the business card. The card’s front side greets potential clients with two clever semi-circles that symbolize the agency’s branding.

The back of the card, in turn, contains all of the contact information, which glows at various angles. Note the high quality of the paper. As a result, the business card feels sophisticated.

Joaquin Homs Branding

Designed by Anagrama Studio

The personal brand identity of Joaquin Homs has two variants. The first features a radiant holographic foil to display his name on the front. It serves as a base for the contact information on the back. In contrast, the second option has the same design but uses silver foil.

The business card with the holographic effect instantly commands attention with its warm appearance. Even though the black paper attempts to hold back the vibrancy of the foil, you can still feel its power.

ILNP Boutique Cosmetics

Designed by Marcin Usarek

In this business card example, the silver foil makes the letterpressed name stand out from the textured grey background, and the holographic effect on the edges gives the card a touch of vibrancy. This design is excellent for those who want to stick to a businesslike card yet still be brave enough for a little holographic creativity.

HBS Group

Designed by Lange & Lange

If you are not quite ready to be swept away by the holographic effect, you can simply use it for establishing natural focal points on your business card, like the way the creative team behind the HBS Group brand identity has done.

They have merely sprinkled the business card with a bit of holographic magic that lightens the mood and enriches the dark environment with a marvelous classic appeal.

Borealica’s Business Card & Identity

Designed by Anagrama Studio

In this example, the designers behind Borealica have used a holographic pattern as a decorative panel on the front side of the card and made it the main design feature.

Even though it occupies almost 90% of the card, it doesn’t feel overwhelming. On the contrary, its gentle beach-inspired gradient makes it soft and kind to the eye.

Holographic foil is a compelling medium. It is not just fancy paper with intricate coloring. It’s much, much more than that. It can sometimes exude a personality that can sometimes be difficult to hold back.

But, if you pair it with high-quality paper, subtle coloring, a beautiful font, and a large scoop of creativity, you will end up with a business card that no one will forget in a hurry.

The post 10 Beautiful Business Cards with Holographic Effects for Inspiration appeared first on Speckyboy Design Magazine.

Sure, there was art, design, and illustration in centuries past, but the modern method of marketing products and advertising has truly allowed for whole new creative avenues that didn’t exist before the 20th century.

With each, whether it’s been the launch of an iconic, era-defining studio, the release of a game-changing piece of software, or a seminal project that sent ripples through the industry, certain moments in the history of modern graphic design have truly helped drive the discipline forward.

Simple Can be Iconic

Founded in 1976, the first Apple logo was Isaac Newton sitting under an apple tree. Shortly thereafter, the first rainbow Apple logo was created. Ever since then, it’s had some slight changes, including changes in coloration, but mostly it has stayed the same and pretty much everyone knows who’s logo that is when they see it on a device or an ad.

The same is true for the Nike Swoosh, which hasn’t changed much since 1971. When you have a great logo, it can stand the test of time.

Repetition is Key

For years, you could instantly recognize an ad for the iconic Absolut vodka. They made their simply shaped bottle the hero of all of their ads, usually bathed in a white spotlight with a black vignette around it. Most notably, they used work games to play with their name. A bottle of their Absolut Citron made out of orange peels accompanied by the phrase “Absolut Appeal” is one example.

Another ad had a bottle with a halo above it and the copy “Absolut Perfection.” They were fun, short, and most importantly, memorable. Now they’ve changed their ad campaigns, but the copy is still short and sweet with the same font, making them easy to instantly identify.

Change Can be Traumatic

With such repetition, people get used to seeing certain symbols and colors associated with certain brands. People can become attached to these familiar icons, and when there can be backlash if there is a drastic change. In 2010, retailer Gap introduced a new logo and then quickly rolled it back a few days later after consumer backlash reached fever-pitch heights.

In reality, they should have known this was coming because they’re a “logo brand” – part of what encourages their customer base to buy is the status that the Gap logo provides them. The reversal of the colors in the new logo was probably part of why it was too big of a change.

Check the Temperature

Gap might have been able to avoid the drama if it would have properly tested its logo before actually rolling it out. Brands like to think they have control, but it’s been proven time and again that customers will speak up if they don’t like the changes a business makes.

In 2013, Yahoo had a brilliant idea for their redesign process. They introduced a new version of their logo every day for a month. This let people know that changes were coming, instead of abruptly remaking themselves out of the blue. Not only did it soften the blow when the changes were made, it let people warm up to the idea that Yahoo was going to look different soon.

Subtle Changes are Mostly Safe

In the 1980s and 1990s, America started really waking up to how unhealthy fast food could be, particularly foods cooked in oils. Needless to say, Kentucky Fried Chicken felt a bit like it was in the cross-hairs with a newly-demonized cooking method literally being their middle name.

But when they made the change to KFC, it barely made ripples. People had already been calling it KFC, and Kentucky fried chicken was still the primary product they sold. It did help, though, that the logo and imagery was still very similar to the original branding, with swooping fonts, red and white colors, and of course, Colonel Sanders face.

Concluding

These are just a few of the design lessons from the modern marketing era. If you’re a graphic designer, keep these tips in mind should you have to work on a rebranding project soon, as the advice could come in handy.

If you’re a marketing professional or small business owner, take the experiences of the brands listed above into account should you start your own branding or rebranding task.

The post Branding Lessons from the Modern Marketing Era appeared first on Speckyboy Design Magazine.