Sure, I’ve done plenty of “design” during the past three decades. However, I’ve also found myself doing things that have nothing to do with it. Things that are far outside the scope of a web geek. I’d argue that half of my time has gone to these other roles.

Perhaps that’s because web design is still a relatively new industry. Outsiders don’t know much about it. The early days were especially rough in that regard. Being a web designer requires a lot of hand-holding. We educate clients as we go through the design, development, and maintenance processes.

Looking back, here are a few unexpected roles I’ve played. Maybe I deserve an honorary degree or two?

Psychoanalyst

I enjoy trying to understand why people do what they do. It’s a good thing, as I’ve found myself digging into client behavior a lot.

Part of the role is figuring out what motivates people. It’s a helpful strategy when projects stall, or someone keeps changing their mind. Motivating someone results in getting things done – which is always a positive.

You can also use these skills to get people to hold up their end of the bargain. Sometimes, clients don’t do what they say they will (like paying an invoice).

It’s not that they are being cheap or stubborn. I’ve found that it happens with people who are being pulled in too many directions. Their website-related tasks get put on the back burner.

The trick is to know when and how to approach them with a task. Reaching them at a certain time of day, for instance, may make it easier to get their attention. It doesn’t always work – but I like a challenge!

Teacher/Motivational Speaker

Website owners often face a learning curve. Most aren’t familiar with the technologies that go into building and maintaining a site. That’s still true today.

However, it was even more pronounced when I started in the 1990s. Some people knew nothing about computers – even checking their email was an ordeal. Couple that with buggy hardware and slow internet connections, and you had a tech support nightmare.

Working with small businesses made this situation harder. These folks didn’t have the resources to hire an IT specialist. So, much of the technical work was passed on to the person building their website.

That led to a lot of teaching and pep talks. I helped clients set up their hardware and software and learn how to use them. I even tried to install broadband for somebody (it didn’t go well). The boundaries of web design were shattered.

The biggest hurdle is getting people to believe in themselves. I still run into that issue when training people to update their websites. The unfamiliarity with a tool leads to nervousness, which leads to doubt.

Regardless of the technological era, the goal is to simplify things. Show someone how to do a task and allow them space to ask questions. Provide a quick reference they can look at when you’re not around.

If they master a task, look out. They’ll have more confidence moving forward.

Researcher & Fact Checker

Let’s face it: the online world is a playground for scammers. It’s amazing our society functions at all, given the constant stream of people trying to take advantage of us.

A lot of scams seem to target website owners. Those domain registration letters US residents get in the mail are but one example. There are also emails about a site’s purported SEO troubles and payment gateway phishing attempts.

Some scammers are more skilled than others. Their work is harder to detect as a ruse. Thus, clients send these items to me looking for clarity. Is this a real message? Do I owe them money?

I’ve learned to spot likely scams. Knowing who each client purchases web-related services from helps. But there are cases when I need to do some detective work.

I believe things will only get worse. Artificial intelligence (AI) will make scams harder to identify. For instance, poor grammar is a telltale sign of a phishing scam. AI tools can help crooks improve their language and more easily fool victims.

Digital Forensic Scientist

Troubleshooting problems on the web is nothing new. However, the way we build websites has become more complex. And the technologies that make up our digital lives are vast.

That means retracing the footsteps of a task gone wrong. In practice, it’s pouring over access logs to track the source of a malware attack. Or determining how an email was rejected by an ambitious spam filter. There’s also examining WordPress post revisions to see how a page layout was broken. And I can’t forget checking an obscure web browser to see why a client’s site won’t display correctly.

It’s a tedious role that seems well above my pay grade. One can spend hours looking for the source of a problem, and there’s no guarantee that you’ll find it.

What’s more, there are often several links in a given chain. It could be the hosting company, the email provider, or a WordPress plugin. Maybe a client had their password stolen. There are so many places to look and so many things it could be. Determining the culprit is often a wild goose chase.

These tasks are becoming a bigger part of my day. Sometimes they span multiple days or even weeks. Much like internet scams, I don’t see it slowing down anytime soon.

Design and a Whole Lot More

Web designers tend to be a catch-all when working with clients. They’re as likely to ask us about an email delivery issue as they are about their website.

On the bright side, it keeps our days interesting. There is no shortage of problems to troubleshoot or technologies to teach. But it also takes precious time away from our core tasks.

It’s a reflection of the industry and of the difficulties facing small organizations. Clients need a team of experts to manage these disparate areas. That’s not realistic, though. The result is that things get passed over to web designers – the one expert they do have on hand.

It has always felt like a part of the job – one no one tells you about. The title certainly doesn’t do it justice.

The post The Unexpected Roles of Web Designers appeared first on Speckyboy Design Magazine.

The challenge is that some clients don’t provide lasting revenue. After their project launches, money tends to dry up. You may have trouble justifying the cost of keeping them.

What costs? The responsibility of looking after their website, for one. If something breaks, you’ll be the one to fix it. The same goes for making small changes. This requires time. And it can get in the way of more profitable tasks.

It doesn’t have to be that way. The right strategies can ensure that every client is a profitable one. The key is in providing value. Here are a few ideas for increasing revenue from your existing clients.

Work With Yearly Maintenance Plans

Website maintenance plans are a great way to boost revenue. And they’re especially important in the age of content management systems (CMS). Apps like WordPress require frequent updates – not to mention a 24/7 focus on security.

The concept is simple: charge a yearly fee in exchange for a well-defined service. Specify what you’ll do and how much time you’ll commit to the job. Clients get peace of mind, and you’ll gain some extra cash.

Not all clients prefer this type of arrangement, however. They’d rather contact you when they need something. It’s particularly convenient for organizations that don’t make many changes to their site.

In that case, you could offer an hourly rate. But you might charge a higher price in exchange for this convenience. That way, you’re still making an acceptable profit.

An hourly rate is completely optional, though. The goal should be to funnel as many clients into a maintenance agreement as possible. This will provide you with predictable, recurring revenue.

Offer Subscription-Based Services to Clients

Maintenance isn’t the only subscription-based service web designers can offer. There are related items that can add value as well:

Web Hosting

There are benefits to hosting your client’s website. First, it ensures that their site is on a platform you are familiar with. This can make building, maintaining, and troubleshooting more efficient.

It also adds to your bottom line. You’ll be able to charge monthly or yearly fees for the service.

Just to be clear: this doesn’t mean setting up a server in your office. Instead, you can resell server space from an established hosting company.

The potential downside is that you’ll likely be the point of contact when something goes wrong. Therefore, you may want to charge a premium to cover the extra responsibility.

SEO & Analytics

Search engine optimization (SEO) has become a cottage industry. But it’s a relatable subject that web designers can master. Thus, it’s a natural extension of your core business.

And SEO goes well beyond the initial setup. Monitoring results through analytics provides important data. From there, you can adjust your strategy to align with client goals.

The adjustments can take many forms. It could be a few simple content changes. Or you might change a site’s structure to better serve users. Regardless, there are opportunities to generate revenue.

This service may be a perfect fit if you enjoy digging into numbers. Clients will be happy to pay for your expertise.

Content Creation & Email List Management

There is also subscription service potential for designers with marketing skills. Creating content for clients and helping to manage their email lists are prime examples.

Many clients have an ongoing need for both services. For example, those without an in-house marketer might need help writing blog posts. This keeps users engaged while your client can focus on running their business.

Email list management could be a stretch for some. But if you’re already creating content for their website, writing newsletters isn’t so far-fetched.

There is money to be made in the right situations. And these projects may fit in with what you’re already doing.

If All Else Fails, Raise Your Prices

If you’re already doing one or more of the above, good for you! That means you’re seizing the opportunity to enhance your services list. And you’re making the most out of your existing client relationships.

But the cost of everything is rising. Thus, you may need to raise your prices to keep pace.

This move shouldn’t be taken lightly, though. Clients who are already tired of increased costs may not be willing or able to pay more.

Therefore, this should be a rare event. Yearly increases, for instance, will eventually alienate some people. But doing so every 2-3 years may be more acceptable.

It’s OK to pad your bottom line. But it’s also wise to empathize with clients. Money for the sake of money isn’t a good reason to raise prices.

It Pays to Focus On Existing Clients

It can be easy to look past existing clients. Some of that may be due to the industry’s narrative. It seems like we’re constantly being advised to go bigger and better.

As such, we don’t always maximize their value. That’s a shame. Existing clients are vital to helping your business grow. We can rely on them even when we’re having difficulty booking new projects.

So, take the time to examine your client roster. Get a sense of how much revenue each one generates. Find areas where you can add value. Then create a plan to increase those numbers.

The extra money you make will add sustainability to your business. And your clients will get the services they need to succeed. It’s a win for everyone!

The post How to Increase Revenue From Your Existing Web Design Clients appeared first on Speckyboy Design Magazine.

Haggling over price is as old as commerce itself. But we still need to make a living. Thus, if we provided a discount every time one was requested, we’d go broke.

That’s why full price should be the norm for most clients. Doing things this way has several benefits.

For one, it keeps your bank account in good shape. Plus, it helps you predict future revenue and serves as a motivator. A case can also be made that it reduces stress. You’ll avoid becoming desperate for that next project to come along.

Still, that doesn’t mean discounts are never a good move. There are scenarios where it might make sense for your business. Here are a few times when a discount should be on the table.

Charity Website Projects

Many businesses offer discounts to non-profit organizations. For example, everyone from internet providers to banks provides money-saving deals. Some see it as a moral obligation. Others may look at it as a chance to gain some positive publicity.

For web designers, especially solo entrepreneurs, it can be more complicated. We don’t have the financial resources of bigger companies. Deep discounts can disrupt our revenue stream.

There is room for compromise, however. Perhaps discounts could be reserved for causes that are close to your heart. A local charity with a tight budget is a prime example. A food bank, a homeless shelter, or an animal rescue are possibilities.

In those cases, you might find building a website to be a true labor of love. As such, money shouldn’t be the main object.

It is important to be judicious about who receives discounts, however. You don’t want to get into a situation where you’re putting in hours of work without fair compensation.

Loyal Clients Looking for a Website Redesign

The truly lucky among us will have clients that stick with us for years. Not only are they a pleasure to work with, but they also pay on time and make referrals.

These folks help to keep your business going. Because of that, they deserve a special place on your client list. They are VIPs.

Providing a small discount on a website redesign is both good business and a way of saying “thank you.” If they’ve generated substantial revenue, any amount you can knock off the price is worth it.

This helps to continue building goodwill in your relationship. In turn, you’ll know that you can count on their continued patronage. And they’ll be happy to spread the word about your business.

During Tough Times

Inevitably, one of your clients will go through a difficult time. It could be part of a widespread crisis such as a pandemic. Or maybe something localized like a fire or bankruptcy.

Regardless, this might be an appropriate time to provide a discount. Again, it’s about helping to strengthen your relationship. This demonstrates that you have your client’s back.

There’s also some practicality involved. If you charge recurring fees for maintenance packages or web hosting, it may be difficult for your client to pay. Providing a discount or splitting up payments might make the ultimate difference in whether you get paid.

Not sure what to do? It may depend on your experience with a particular client. If they’re generally on time with payment and great to work with, this makes the decision easier.

When NOT to Discount Your Web Design Services

The scenarios above are the exception. Plenty of people will ask you for discounts. It’s usually better to say “no.”

Prospective clients are shopping around for the best deal. That’s their prerogative. But web designers will not benefit from a pricing war. It’s a race to the bottom that will leave you with regret.

Some proclaim that providing a discount now carries the promise of “more work” later. This is one of the oldest tricks in the book – don’t give in. Unless future revenue is guaranteed in writing, you’re unlikely to ever see those brighter days.

Existing clients are a bit more complex. As we mentioned earlier, it’s fine to provide discounts to your VIPs. They’ve more than made up for whatever deal you offer.

But some people simply don’t want to pay for anything. And they expect others to bend to their demands.

It can be a sign of a one-way relationship. One where your experience and expertise aren’t valued. It might be better to see them walk away in an angry heap than to feed their ego.

It’s Your Business, Your Decision

The lesson here is simple: just because someone asks for a discount doesn’t mean they should receive one. You might even make the case that the opposite is true.

Some people do deserve a break, though. For example, non-profit organizations and loyal clients. Their actions may move you to offer lower pricing without being asked.

It’s your web design business. Therefore, you get to make those decisions. Choose wisely!

The post Should a Web Designer Ever Provide Discounts? appeared first on Speckyboy Design Magazine.

The web can be a scary place – even for seasoned designers. Trying to wrap our heads around privacy issues, security, accessibility and new technologies can make anyone’s head spin. So, just think of what they can do to the people who depend on us for help.

In some ways, it’s even worse for our clients. Why? Because there are any number of bad actors out there who are constantly trying to trick them, hack their site or otherwise extort a few extra dollars. Not to mention the perfectly legitimate things that, while innocent enough, can put a non-techie into a cold sweat.

With that in mind, here are a few items that tend to put even cool clients into panic mode. But don’t worry. Each one includes some tips for talking them off the emotional ledge.

Mysterious Spam Invoices

If you own a website, or even a domain, odds are you’re going to start receiving all manner of nuisance messages. Whether they appear in your inbox or your postal mail, their aim is to get you to spend money – often out of fear.

One of the more famous examples of this are phony domain registration renewals. A company (if you can call it that) will send a letter that looks like an invoice, claiming the client’s domain name is about to expire. It will probably mention all the terrible things that can happen if they don’t renew this instant. And, oh yeah, the cost is massively marked up.

The only trouble is that your client has never heard of this company. So naturally, they’ll ask you about it. They may wonder if they’ve missed the deadline and why the price is suddenly higher. Have they already lost the domain? What will happen to their business?

Honorable mention goes out to those great “let me fix your website” emails that show up regularly. But they’re only kind of scary.

What to Do

When your client comes to you with a scam message, tell them so. But also tell them, if necessary, who their domain registrar is and why it’s important to have that information on file. It’s a great chance to educate them.

Red Alerts from Google Search Console

No, it’s not just spam that gets a client’s heart racing. The emails sent out by Google Search Console can be even more frightening.

The search/email/operating system/home device/phone/world-dominating giant has been known to inundate our inboxes with all sorts of “helpful” messages about our websites. Sometimes it thinks buttons are too close together or text is too small. In other instances, it complains about missing attributes within breadcrumb links.

That’s not to say these messages can’t point out some legitimate website issues. But often, it’s more likely to cause the recipient to worry about something that is realistically harmless. Worse yet, it gets forwarded to a web designer, who suddenly needs another glass of wine.

What to Do

Whatever rubbish Google sends, it should still be looked into – just in case. Still, it’s worth mentioning that these messages need to be taken with a grain of salt. Clients shouldn’t worry that their site won’t be indexed or that they’re somehow being punished by an algorithm.

Let them know that Google’s automated tools can often focus on the minutiae. And, while you’ll be glad to review the issue, it most likely isn’t a major concern.

The Cache Trap

Raise your hand if you’ve ever had a client request a change, which you make, and receive a message back stating that they “can’t see it”.

Even though I can’t see you (Google probably can, though), I’d expect many hands to be in the air. That’s because “cache panic” is probably as old as web design itself. For years, it’s been a game of cat-and-mouse where we attempt to help our clients clear out browser cache – a sometimes painful experience.

I mention this because it seems to be more prevalent than ever with certain website configurations. Managed WordPress hosting services have been particularly difficult in this area. With some, it’s not just browser-based cache, we also need to worry about server-based as well. The result is a lot of wasted time, trying to get everyone on the same page.

What to Do

First, get a stress ball. Next, teach your clients about the wonders of cache and how they can clear it from their browser. In most cases, that will do the trick.

If you find that your web host has tough-to-clear server cache, it may be worth trying a staging environment. This would allow you to make changes on a non-cached location, while enabling your clients to see updates before you push them to production.

Shapeshifting Tools

Change is difficult – especially when it comes to software. And it seems like, just when we find a comfortable routine, it all gets blown up by what vendors like to call “UI enhancements”.

This can really throw a monkey wrench into the lives of clients who update their own website. After all, they’re not web designers and don’t have time or interest in keeping up with the industry. They simply wake up one day, log into their website and find that their whole process is turned upside down.

The most recent example of this is the WordPress Gutenberg block editor. It looks and functions quite differently from the old Classic Editor. Not to mention that early versions lacked the polish we see today.

This led to a lot of confusion, frustration and, yes, even a little fear that things would break.

What to Do

Frankly, it often falls on designers to stay ahead of the game with these kinds of changes. If we see major developments coming along to the sites we manage, we should act to make the transition as smooth as possible (or delay it indefinitely).

In the case of Gutenberg, that meant educating clients about the new editor. And, in some cases, perhaps installing the Classic Editor to keep the status quo. It’s all about minimizing discomfort.

Web Designers: Lifting the Fog of Fear

It seems like just about every day, there’s something to put a scare into our clients. Whether it’s a crafty scammer, a nitpicking search giant or advancements in technology – we web designers are bound to be asked about it.

Certainly, having to calmly explain these situations can become tiring. There is no shortage of other things on our to-do lists. But on the bright side, it can be very satisfying to help clear up misconceptions and bring even a tiny level of comfort to someone else.

That in itself is a reward and it also helps to build a high level of trust between designer and client. And, looking like a superhero isn’t so bad, either.

The post Things That Will Scare Your Web Design Clients appeared first on Speckyboy Design Magazine.

So often, we tend to focus on the software side of things. That makes sense, as the right apps can help us produce stunning designs, layouts and special effects.

But hardware doesn’t seem to be the hot topic it once was. That’s a shame, because the components we choose are real difference-makers. Use the wrong setup and you can go out for a cup of coffee while your After Effects project renders. The right one may not even allow you a full sip before completing the task.

Today, we’re going to show a little love to the gadgets that make our design businesses go. We’re not going to go into specific model numbers, as these things change faster than a client changes their mind. Instead, we’ll focus on some general guidelines on how to make the best choices to suit your needs.

Consider the Form Factor for Work On-The-Go

We all see people working from far-flung locations with laptops and even the occasional tablet. Those devices offer the convenience of portability. But how appropriate are they for design and code?

Tablet Devices

It seems like a lot of software vendors see vast potential in tablets. Apps such as Photoshop have been made available with the added bonus of enabling users to draw with a stylus. Then there’s Procreate, a design app built specifically for the iPad.

That being said, tablets often lack the processing power required to do intense graphical work. That’s not to say you can’t create some amazing art – just don’t expect apps to perform as well as they do on a more traditional machine. Then too, the apps themselves may not have all of the bells and whistles that you’d find on a laptop or desktop computer.

Meanwhile, coding on a tablet might be possible, but it’s unlikely to be an efficient way to do so. If you do attempt this feat, an external keyboard is a must-have accessory.

If you need extra horsepower, there are some high-end options worth considering. But, in general, a tablet probably works best as a secondary device for creative professionals.

What to look for: Choose a tablet that has a comfortable screen size, lots of internal storage and the ability to add more via a memory card. Also, verify that it’s capable of running the latest version of its mobile OS.

Laptop Computers

These days, laptops can be had at virtually every price point. But you get what you pay for.

The lower end of the spectrum may stick you with an outdated processor and rudimentary graphics. Plus, internal storage tends to be incredibly light. So, going this route would probably mean working in the cloud.

This doesn’t mean, however, that you have to spend thousands of dollars for good performance. Unless you really want the status that goes with top-notch industrial design (ahem, Apple) or enough power for a desktop replacement, a solid midrange model will do.

A middle-of-the-road processor from AMD or Intel should be enough to run most applications reasonably well. As for multicore options, the more cores you can afford – the better. But aim for at least four cores if you plan on doing even mildly intense graphic or coding work.

Mobile graphics tend to pale in comparison to their desktop counterparts, except at the very top end of the pricing spectrum. Still, it’s important to have a graphics chip or discrete card that provides 2D and 3D acceleration.

Portability and battery life are also key considerations. If you’re working on the road, you will probably want to avoid something that’s too heavy or can’t hold a charge for more than a handful of hours.

What to look for: Aim for a laptop that has enough processor and graphics muscle to run your preferred apps. Ideally, you’ll have enough solid-state storage to allow for fast boot times and the ability to install all of your necessary software. RAM is also important – especially if you’re multi-tasking. Go for at least 16GB.

Build a Better Workstation

Desktop devices are still the top choice for creative professionals working at home or in an office. While you lose portability, you gain tons of computing power. Not to mention the opportunity to rock a gigantic display and loads of storage.

Among the top considerations for your workstation:

Form Factor

Desktop devices usually fall into one of two form factors: All-in-one (AIO) or the more traditional mid or full-tower. Whichever you choose, the ability to perform future upgrades is vital.

Smaller devices may not allow you to, say, add an additional internal drive or swap out the graphics card for something bigger. At the very least, you should have easy access to exchange or expand RAM and any internal drives.

Needs inevitably change. So, think about the future before deciding on a workstation setup.

Display

How big is too big? The rule of thumb here is ensuring that you have enough space for your applications to fit comfortably on your screen. At the same time, you shouldn’t have to strain your eyes to read text at a comfortable distance or have to crane your neck.

With today’s creative applications requiring a lot of screen real estate for settings panels, etc., a size of at least 24-27 inches is ideal. Anything smaller than that could be a little too cramped. If you have the means to go bigger – go for it.

When it comes to resolution, 1080p (full HD) is the absolute minimum these days. 4k monitors are becoming more popular. However, the pixel density can be difficult to deal with at smaller screen sizes. And you’ll also need a solid graphics card to feed it high-quality video.

Other considerations are refresh rates and response time (not terribly important unless you’re working with a lot of fast-moving images), connectivity (HDMI or DisplayPort) and an adjustable stand. There are plenty of other goodies to be had, but the basics are of most importance.

Graphics Card

Speaking of graphics, this is an area where you don’t want to skimp. Professional-grade apps are relying more on graphics cards than ever. Look for a card that will work with your favorite apps and provide acceleration. Photoshop, for example, publishes some GPU guidelines that are worth a look before you buy.

While onboard graphics are indeed getting better, they still don’t hold a candle when compared to discrete cards. Therefore, it’s often worth the investment in a mid-to-high range card.

Processor

Many of the preferred apps that graphic and web designers utilize are multi-threaded. Having a processor that is optimized for these sorts of tasks is a must. Thankfully, most recent models from AMD and Intel have this capability.

This especially comes into play when doing intensive work like editing large media files or compiling code. The more threads your processor can handle, the quicker things get done (to a point).

Avoid the bargain bin if at all possible, as spending just a bit more can really improve performance. It may also be wise to avoid the very top-of-the-line options, as it is unlikely to be worth the cost. Instead, opt for a processor that occupies the sweet spot in the middle.

Storage

Sure, it’s quite common to store your files in the cloud, but it’s not always ideal for home-based freelancers. Internal storage is still vital to system performance and convenience. Plus, this is an area where you can get a lot of bang for your buck.

For faster boot times and the ability to quickly launch your apps, a solid-state (SSD) drive with at least 1TB of capacity is recommended. Anything less and you might find yourself in a crunch for free space later on.

For local file storage, old-school mechanical drives are still a good choice. Buy a terabyte or two more capacity than you think you’ll need. This should serve you well both now and a few years from now.

Memory

RAM plays a critical role for designers. It’s what allows us to have 20 tabs open in our browser – in addition to all of our resource-hogging creative apps.

Having too little will hinder your ability to multitask. Therefore, it’s important to stock your system with enough to handle your daily workload (and then some).

As with laptops, your workstation should have at least 16GB of memory. Doubling up to 32GB is even better for those who want even snappier performance.

Final Thoughts

The hardware needs of designers aren’t the same as the same as that of the typical consumer. When it comes to laptop and desktop devices, most off-the-shelf systems aren’t going to get it done.

Instead, each major component should be carefully considered. After all, they do have an impact on our daily work.

The good news is that, in most cases, you don’t have to blow out your budget. Solid performance and future upgradability can usually be found for a reasonable price.

The key is in not splurging on high-end components the moment they hit the market. Instead, look for midrange options or maybe let that expensive part age for a few months before making your move. The price will likely have been slashed over that time.

And, if you’re not sure where to start, look at reviews from a variety of sources. That will give you a better idea of what to expect when it comes to both cost and performance.

Happy shopping!

The post How to Choose Hardware for Your Design Business appeared first on Speckyboy Design Magazine.

These business proposal templates for InDesign (both free and premium) have been designed to simplify the proposal creation process. With a wide range of options, you will find the perfect template to suit your specific needs. Whether starting a new venture, looking for investors, or pitching a project to potential clients, these templates offer a professional foundation for your proposal.

With their user-friendly layouts and customizable designs, these INDD templates offer the perfect balance of structure and flexibility. Using a template can save you significant time and energy, allowing you to focus on refining and perfecting your proposal’s content.

Don’t let the prospect of proposal creation hold you back – use these InDesign templates to bring your business idea to life.

If you’re new to the application, you might like to take a look at our collections of InDesign tutorials.

Top Business & Project Proposal InDesign Templates

Business Proposal InDesign Template

Free to Download

This business proposal template is fairly simple, but don’t let that put you off. Its simplicity is its strength. This 20 page template makes it easy to present your proposal logically without too much clutter and overwhelming the reader.

Proposal Template

This proposal template features a minimalist design and includes 20 different layout files. The files have been designed in A4 and US letter sizes, and they are easy to tweak and customize to reflect your brand.

Business Proposal Presentation Template

Free to Download

This free business presentation template is ideal for construction and renovation businesses. It has a 20-page layout that offers ample space for detailing your business plan. It includes free fonts and is print-ready in U.S. Letter and A4 sizes.

Brand Proposal InDesign Template

This minimal proposal template includes over 40 layered pages, perfect for designing any type of proposal. The template comes with defined character and paragraph styles, and you can easily change the colors and other styles by editing master files.

Floret Business Proposal Template

Free to Download

This template lives up to its name. ‘Floret’ features beautiful floral elements and offers a robust 44-page layout worthy of the most complex company proposals.

Overlay Proposal InDesign Template

This colorful proposal template has everything you need to design a beautiful proposal for your next project. The template includes 28 pages, as well as unique character and paragraph styles.

Olive Free Presentation IndDesign Template

Free to Download

What a breath of fresh air this template is! ‘Olive offers a stunning layout with plenty of whitespace to ensure your proposal content stands out. Thanks to well-organized layers, this InDesign template is super easy to customize.

Quote & Presentation Templates for InDesign

Free to Download

Sometimes, all you need is something super simple to get the point across. The Quote and Presentation Template is perfect for giving an estimate on a project or presenting a new business idea in a streamlined, no-fuss way.

Universal InDesign Project Proposal Template

Consider this project proposal if you need a template that you can reuse for multiple projects. With a multipurpose design and style, this template is a perfect choice. It also includes various infographics, editable shapes, two project timeline options, and is compatible with MS Word.

Clean & Professional InDesign Proposal Template

Free to Download

This proposal template is super clean and stylish, reminiscent of numerous minimal designs while still maintaining a sense of originality. This template comes with a 24-page print-ready layout in both A4 and U.S. Letter sizes.

Clean Web Proposal Project InDesign Template

Try this clean web proposal project template if you’re looking for one to help you create a professional proposal for a web design project. This templating features a minimal style and comes with 28 pre-designed pages that include everything from proposals to estimates and invoicing.

Stylish Business Proposal InDesign Template

Free to Download

This stylish business proposal template has been designed with creatives in mind. It offers a bold geometric design, large color blocks, and bold typography. Due to its modern design aesthetic, this template is perfect for use by colleges and universities.

Rigel Clean & Stylish InDesign Proposal Template

This stylish InDesign proposal template includes 34 pages and comes in A4 and us letter sizes, and you can easily customize the colors and the fonts to match your brand.

Advertising Proposal InDesign Template

Free to Download

Use it for a business proposal or as a website media kit. Either way, the InDesign Proposal Template includes eight eye-catching layouts, perfect for filling in with company info, custom graphics, graphics, statistics, and more.

Creative Multipurpose InDesign Proposal Template

The proposal template has a fresh and modern design with 24 pages. The template was designed in A4 and US letter sizes. It features a grid-based layout to help you align your elements and create a stunning proposal.

Web Design Proposal Template for InDesign

This colorful and modern web design proposal template is perfect for any web design project. The template comes with 28 easy-to-edit pages and master pages.

Proposal & Portfolio InDesign Template

Try this one if you need an InDesign proposal and portfolio template to present your project. This template’s standout feature is that it also comes in Photoshop, Illustrator, and Word formats, so you can easily edit it in whatever program you’re most comfortable with.

The Proposal Template for InDesign

The Proposal Template lives up to its name – it’s the only template you’d ever need, thanks to its understated design and compelling, full-page layout. Customize the color scheme, add personalized text and images, and change character styles, all within 28 pages of full-color, print-ready convenience.

Proposals That Stand Out

Hopefully, this collection of InDesign business proposal templates will make it easier for you to push forward a new business idea and present all the information you need to captivate your target demographic.

These templates are easy to customize and designed to help your proposals stand out. With various styles to choose from, you will find the perfect template for your business needs.

The post 20+ Best Project Proposal Templates for InDesign in 2025 appeared first on Speckyboy Design Magazine.

Sure, it may accurately describe what a client is willing to pay. That doesn’t speak to the challenges involved, though. These projects always tend to be more than meets the eye.

I’ve spent over a decade working in the WordPress space. And I can’t recall a single project that didn’t involve multiple revisions and at least some customization. Even a website that uses a third-party theme and a few select plugins will need some tweaks. This process encompasses projects at every pricing level.

It begs the question: are low-cost WordPress projects worth your time? The answer depends on what exactly you’re looking to gain.

Don’t Expect to Improve Your Financial Standing

Building websites at a discounted rate rarely ends up making you rich – at least not at the lower end of the scale. And, despite its massive ecosystem, utilizing WordPress in these projects only complicates the matter.

The theory behind low pricing is often based on two things:

• Working on a higher volume of projects;
• Offering lucrative upsells;

This clashes with the typical WordPress site. There are an almost endless array of themes and plugins to choose from (we’re not including from-scratch custom work, as that’s likely beyond a small budget). Thus, there are so many potential tweaks a client can ask for.

To turn a good profit, it would seem that a designer needs to be ultra-specific regarding what’s included in their baseline deal. Otherwise, the line between included services and upsells can become blurred.

Not to mention the time involved in the build and revision processes. There may not be enough hours in the day to work on the volume of projects necessary to earn a healthy sum.

You’ll Learn Some Things about WordPress

Every project – regardless of price – represents an opportunity to learn. Putting a website together on a shoestring budget provides its own unique experience in this area.

Because we’re talking about low-cost projects, the chance to dive into custom code will likely be limited. That is unless you’re approaching things with the sole purpose of learning.

Even if that’s not the case, the knowledge you gain can still be valuable. For example, you’ll have lots of one-on-one time with the WordPress back end. That provides a foundation of how the dashboard works, where various settings reside, and plenty of practice with the Gutenberg block editor.

Then there’s also a great benefit to learning about WordPress plugins. Building these sorts of websites often means relying on third-party code. You’ll have a chance to find niche plugins that you can use both now and in the future. That’s a great resource to have at your disposal as you move through various projects.

In addition, you’ll also be able to identify pain points that arise during the build process. Knowing, for instance, what a particular theme can and can’t do has value. The same goes for plugins and WordPress itself.

An Opportunity to Build Your Portfolio

If your portfolio is a little on the thin side, taking on smaller sites can be an effective way to beef it up. This is particularly important when you’re in the beginning stages of your career, when new clients may be hard to find.

However, you’ll want to approach this area with some caution. Adding low-budget WordPress projects to your portfolio can be a double-edged sword.

On one side, proudly displaying your work can add legitimacy to your brand. A prospective client will see what you’ve done and have confidence that you are qualified.

The downside is in how those projects are perceived. If a specific website looks low-budget, you may set yourself up to be typecast. Organizations may see you as someone they can turn to for cheap pricing, which may not be ideal for your long-term growth.

Therefore, it’s best to use some discretion as to which projects make it into your portfolio. Include those that have something unique to offer, but perhaps leave out the ones that are of a lower level.

Know What You’re Getting Into

The decision of whether or not to work on low-cost WordPress websites is a very personal one. So much depends on where you are in your career and what you’re looking to achieve.

Veteran designers and developers may not have much reason to play in this space. Although, some may see it as a way to fill in some gaps in their schedule or help out a friend.

If you’re just starting, there is a lot of value in building a cheap website or two. The more you can work with WordPress, the more proficient you’ll become with the content management system (CMS). This experience can pay off down the road.

Besides, very few of us start out working on high-end projects. The natural path tends to be starting small and moving up over time. This can better prepare you for the responsibilities and advanced knowledge required to work with larger organizations.

However, it’s important to know what you’re getting into. If you’re comfortable with the limitations that come along with low-cost projects, then don’t be afraid to jump in.

The post Are Low-Cost WordPress Projects Worth Your Time? appeared first on Speckyboy Design Magazine.

• Who are you designing for?
• Are you putting your client’s needs first?
• Is showing off the project in your portfolio a motivating factor?

You’d like to think that most designers are ethical. And they’ll keep their focus entirely on client needs.

But we’re all human. And sometimes, we add bells and whistles to a project for the wrong reasons. We may not even be aware of what we’re doing.

It comes down to those little decisions we make during the design process. Sure, they can enhance our portfolios. But they may not have a positive impact elsewhere.

Thus, understanding our motivation is crucial. Are we focused on our clients or ourselves? How can you tell the difference? Let’s try and identify who that fancy feature is benefitting.

Look What I Can Do!

I’m fascinated by all the cool trends sweeping the web. Sometimes a new feature will grab my attention. And I simply can’t wait to use it in a project.

Parallax scrolling is a prime example. It’s a widely used effect. But I’ve yet to add it to one of my projects.

Then, I found myself working on a website that seemed like a good fit. It included a stunning hero image that would wow users. So I implemented it.

Technically speaking, the result worked well enough. I beamed with pride when thinking about my accomplishment. And I know that my client will love the aesthetic.

The reality was different. My client wasn’t thrilled about the feature. They correctly pointed out that the effect was distracting to users. It took attention away from the page’s goal of driving conversions.

It turns out that the effect made the site harder to use. It didn’t help visitors find what they were looking for any faster. If anything, it got in the way. So, what went wrong?

Looking back, I was focused on the wrong thing. I used parallax scrolling just because I could. And it didn’t improve the finished product.

I wasn’t happy with myself. This was like a child being mischievous to get a parent’s attention. It may work. But not without annoying someone along the way.

Features Should Have a Purpose

Don’t get me wrong. We can still make use of cutting-edge features. But the feature needs to serve a purpose. Whatever we implement should solve a problem or improve the user experience.

Microinteractions, for instance, can be a great way to guide users along a path. They can make processes more intuitive. And animation can call attention to an important piece of information. It’s all about picking the right time and place for using them.

We run into problems when adding features without defining their purpose. Think about what a given feature should accomplish. Is it just for showing off? Or will it benefit both users and your client?

Web design is nothing if not a “me too” industry. We often use these elements to prop up our ego and income. Plus, none of us want to appear to be behind the times.

But we may come to a different conclusion if we’re honest about the project’s needs. Many (if not all) of these extras can likely be left out.

A good rule of thumb: If it doesn’t add anything useful to the final product, it doesn’t belong.

What about Client Requests?

Web designers aren’t the only ones adding bells and whistles. Our clients often request these features as well. So, what do we do in these instances?

It’s a tricky situation. We want to keep our clients happy. But we also need to think about best practices. And we owe our clients an honest assessment.

Therefore, the same philosophy should apply. Discuss feature requests with your client. Be sure to mention the pros and cons of implementing them. Most importantly, try to define their purpose.

It may be enough to change their mind. And if not, at least you tried to put the project’s needs first. You can’t win them all.

Design for Your Project, Not Your Portfolio

Great design exists to make things better. However, getting there takes a lot of thought and some soul-searching.

In the end, it’s about finding the right solutions for the task at hand. Having an impressive portfolio means a lot to our success. But doing right by our clients means even more.

With that in mind, it’s OK if your portfolio is missing those trendy features. Maybe you haven’t found the right time yet. There may be an opportunity to implement them down the road.

It’s more important to help clients solve problems and achieve their goals. That will mean more to your chances of future success than anything else.

The post How to Balance Client Needs vs. Building Your Portfolio appeared first on Speckyboy Design Magazine.

But it’s also undeniably difficult. The decisions you make along the way, sometimes against your better judgment, can have a lasting impact. For example, saying “yes” to a client you’re not thrilled about could mean being stuck with them for years.

There’s a lot at stake. Things can become overly complicated before you know it. Thus, your excitement turns into dread.

If your business is a tangled mess – or you’re concerned it could become one – not to worry. Today we’ll share some tips that will help you simplify your work and bring peace of mind.

Determine the Problematic Areas

There are many aspects to running a business, each with its own unique set of challenges. Problems can come from any of them.

That’s why it’s important to take a hard look at what you’re doing and how you do it. This allows you to determine which areas are problematic. Once you understand the problem, you can take steps to fix it.

In particular, train your focus on the following common issues:

Service Offerings

Sometimes, we fall into providing services that we never envisioned. It could be that a client asked you to manage their social media or help with their IT needs. While tempted to decline, you need the business. That leads you to halfheartedly agree to the project.

On the other hand, services you thought would be winners can turn out to be more trouble than they’re worth. They take up too much time and aren’t helping your bottom line.

Either way, you may be in a situation where these tasks no longer fit the direction of your business. That leaves you attempting to cover both the services that will bring growth and those that are dead ends.

This is where you have to make some tough decisions. Start by defining the services that are no longer viable. Sure, you may need to phase them out slowly. But that’s still better than being weighed down indefinitely.

Inconsistent Pricing

The price of your services should evolve. Costs steadily rise – along with the complexity of building websites.

That being said, pricing can also become unwieldy. You might have an hourly labor rate, which is completely different than your pricing scale for large projects. And then there’s the problem of different rates and billing policies throughout your client list.

Short of hiring an accountant, how can anyone keep track? The more clients you gain, the more difficult this all becomes. Trying to accommodate everyone leads to chaos.

The solution is to determine pricing that works for you and your clients (or as many of them as possible). Then, apply it across the board.

When pricing is consistent, and everyone plays by the same rules, billing becomes simpler. You’ll no longer have to spend time figuring out who gets what.

Muddled Communication

Effective communication is a major component of a successful business. Whether it’s with clients or team members, everyone needs to be on the same page. It also tends to be one of the most difficult things to get right.

Part of the issue is that there are so many ways to keep in touch. Some people may prefer email, while others send text messages at all hours of the day. Old school adherents still rely on the dreaded phone call. And that’s only scratching the surface.

Staying on top of it all is cumbersome at best. For instance, trying to recall a specific detail of a client request could have you searching through a pile of past messages. It’s a mess.

If you’re in charge of a team, implementing a standard method of communication is a must. That could be as simple as email. But project management apps, Slack channels, and even an internal BuddyPress install could get the job done as well.

Clients can be a bit more difficult in that you don’t have quite as much say in the matter. You can certainly request that communication come through a specific channel (a ticketing system, for example). Short of that, making an effort to log everything in a centralized place could also take the sting out of the process.

Inefficient Processes

Web designers are creatures of habit. We find a workflow we love and stick with it. It’s a very personal part of running a business, and it brings comfort.

However, things change rapidly. And there’s a possibility that we’re missing out on more efficient methods for getting things done.

Several tools and services can streamline the design and development processes. Some even add automation to the mix. You can save time without sacrificing quality.

That’s not to say you need to change what’s been working. But if you find yourself scrambling to complete projects, there may be better alternatives out there. Don’t be afraid to explore other options.

Simple Really Is Better

As the old saying goes, it’s better to work smarter – not harder. That certainly applies to our work as web designers.

But having your own business can get extremely complex. This is especially the case for those of us who don’t come from a typical business background. It’s easy to become overwhelmed and spend too much time untangling messes.

The good news is that it is possible to take a step back and assess your pain points. And no matter which areas of your business are problematic, there are proven ways to simplify them. Change usually doesn’t happen overnight. But a steady approach can lead to positive results.

The post How to Simplify Your Web Design Business appeared first on Speckyboy Design Magazine.

To get to that point, you’ll need to build a strong relationship. There are no guarantees. But it’s still the best way to ensure that a client will keep coming back.

However, each client is unique. They have different personalities and approaches. Much of relationship building involves taking these traits into account.

There are also some best practices for web designers to follow. Let’s look at ways to create a strong foundation for a successful partnership.

Be Honest and Direct

Being truthful is one of the easiest and most universal ways to earn trust. Lying, on the other hand, will only cause harm to a relationship. Don’t go there.

Plainly describing a situation can work wonders. Explain what needs to be done and why. Conversely, the more you talk in circles, the more it can rub someone the wrong way.

Honesty is always the best policy. But brevity shouldn’t be ignored, either. This is especially important when discussing highly-technical issues. You’ll run into clients who aren’t interested in technical jargon and don’t care to learn it.

It’s usually best to get to the point. For example, let’s say that your client uses WordPress. You might recite a laundry list of reasons for keeping their installation updated.

But it may be more effective to talk about the consequences of not doing so (broken functionality, security issues, etc.). If they want to know more, you can always elaborate.

Your client will appreciate both your honest approach and ability to communicate effectively.

Follow Up & Follow Through

We all need to prioritize our schedules. The bigger the project (and client), the higher priority it is. It just makes sense.

But that doesn’t mean ignoring other clients or pushing them aside. If you’ve ever experienced a similar situation, you’ll know how frustrating it can be. So, imagine what a client feels like if they are continually left hanging.

This is where a little bit of communication can help. People will often empathize with your dilemma. But you must let them know in advance.

Therefore, take some time to explain what’s going on. Let your client know if a delay is expected. Then provide an estimate of when they can expect to see progress.

From there, you must follow through. This demonstrates that you can be counted on to get the job done.

Accountability is a rarity in our world. Thus, following through will make you indispensable in a client’s eyes.

Be a Resource for Knowledge & Advice

Some client relationships will be a bit sporadic. You won’t hear from them very often. Still, it’s important to stay in touch. And there are a few easy ways to do so.

Direct Contact

Being in direct communication with your clients helps to build a personal rapport. Consider reaching out once or twice a year via phone or email – just to see how things are going. Ask if they are still happy with their website. See if there are any changes they want to make.

Clients often have website-related items on their to-do lists. But they get pushed to the back burner for whatever reason. Just the simple act of reaching out can get the ball rolling.

And don’t be afraid to make suggestions. For instance, clients who have older sites may need mobile or accessibility optimization. Your client may not be aware of the need unless you bring it to their attention.

Publish Blog Posts & Newsletters

While less personal, content that targets existing clients can serve two purposes. First, it keeps your name fresh in their mind. Second, it’s an opportunity to inform them about new services you’re offering, industry trends, or other items they need to know about.

The best part is that you don’t have to publish frequently. It doesn’t have to be particularly in-depth, either. But you may be surprised at how much feedback you get.

Host a Webinar

Hosting a webinar for a group of clients offers the best of both worlds. You’ll make a personal connection while also sharing relevant knowledge. You don’t even have to leave your desk!

Your subject matter should focus on things that will impact clients. Recent examples include the WordPress block editor or changes to Google Analytics.

You can also discuss matters that relate to your client’s business. Subjects like email marketing, increasing conversion rates, or interpreting usage statistics are always popular. Regardless, the interaction can be very beneficial for everyone involved.

Show That You’re in It for the Long Haul

The steps above aren’t difficult. But they do require consistent effort and accountability. Master them, and you’re sure to build lasting client relationships.

In all, it’s about demonstrating that you’re there for your clients. It shows that you’re not out to make some fast cash, only to disappear afterward. Rather, you’re committed to being there for the long haul.

It’s an effective means of building loyalty and keeping clients on board. Plus, it’s the right thing to do. This will help your business thrive for years to come.

The post How to Keep Freelance Clients for Years to Come appeared first on Speckyboy Design Magazine.